Thesis Abstract

Abstract
This thesis investigates the various factors that influence customer satisfaction within the retail industry using a statistical approach. The study aims to provide valuable insights into the dynamics of customer satisfaction and its impact on retail businesses. The research methodology includes a comprehensive literature review to identify key factors affecting customer satisfaction, followed by a detailed statistical analysis of data collected from both customers and retail establishments. The findings reveal significant correlations between factors such as product quality, pricing, customer service, and store environment with overall customer satisfaction levels. The limitations and implications of the study are also discussed, along with recommendations for retail managers to improve customer satisfaction and loyalty. Overall, this research contributes to the existing body of knowledge on customer satisfaction in the retail industry and offers practical guidance for enhancing customer relationships and business performance.

Thesis Overview

The project titled "Analysis of Factors Influencing Customer Satisfaction in the Retail Industry: A Statistical Approach" aims to investigate and analyze the key factors that influence customer satisfaction within the retail sector using a statistical approach. Customer satisfaction is a crucial aspect of any business, particularly in the retail industry, where competition is fierce and customer loyalty plays a significant role in determining success. This research project seeks to delve into the various factors that contribute to customer satisfaction in the retail industry, focusing on aspects such as product quality, pricing, customer service, convenience, and overall shopping experience. By employing statistical methods and data analysis techniques, the study aims to identify the most significant factors that have a direct impact on customer satisfaction levels. The project will begin with a comprehensive introduction that provides background information on the significance of customer satisfaction in the retail industry. It will outline the problem statement, research objectives, limitations, scope, significance of the study, and define key terms to establish a solid foundation for the research. The literature review section will critically examine existing research and theories related to customer satisfaction in the retail industry. It will explore previous studies on the factors influencing customer satisfaction, statistical models used in similar research, and gaps in the existing literature that this project aims to address. The research methodology chapter will detail the specific methods and techniques that will be employed to collect and analyze data. This will include information on the research design, sampling methods, data collection procedures, and statistical analysis tools that will be used to draw meaningful conclusions from the data. The findings discussion chapter will present the results of the data analysis, highlighting the key factors identified as significant contributors to customer satisfaction in the retail industry. The findings will be interpreted in the context of existing literature and theoretical frameworks to provide valuable insights for retailers seeking to enhance customer satisfaction levels. Finally, the conclusion and summary chapter will consolidate the key findings of the research and provide recommendations for retailers based on the insights gained from the study. The project aims to contribute to the body of knowledge on customer satisfaction in the retail industry and provide practical recommendations for businesses to improve their customer service and overall customer experience.