Thesis Abstract

Abstract
This thesis investigates the impact of social media on cultural identity formation from a sociological and anthropological perspective. In the digital age, social media platforms have become integral to how individuals engage with culture and construct their identities. The study aims to explore how social media influences the ways in which individuals perceive, negotiate, and express their cultural identities in contemporary society. Drawing on sociological and anthropological theories, the research seeks to uncover the complexities and nuances of cultural identity formation in the context of social media usage. The study begins with an in-depth examination of the theoretical frameworks underpinning cultural identity and social media. Through a comprehensive literature review, the research identifies key concepts and debates surrounding cultural identity formation and explores how these have been impacted by the proliferation of social media platforms. The literature review also delves into the role of social media in shaping individual and collective identities, as well as its implications for cultural diversity and globalization. Methodologically, the research employs a mixed-methods approach to investigate the research questions. Qualitative methods such as in-depth interviews, focus groups, and content analysis are utilized to capture the lived experiences and perspectives of individuals in relation to social media and cultural identity formation. Additionally, quantitative surveys are conducted to gather data on the prevalence and patterns of social media usage among diverse populations. The findings of the study reveal the multifaceted ways in which social media influences cultural identity formation. Through the analysis of qualitative data, the research uncovers the ways in which individuals engage with social media to negotiate their cultural identities, navigate cultural boundaries, and express their cultural affiliations. The study also highlights the role of social media in facilitating cultural exchange, hybridity, and the construction of new modes of identity in a digital context. In conclusion, this thesis contributes to the existing literature on cultural identity formation by offering a nuanced understanding of the impact of social media on identity construction. By integrating sociological and anthropological perspectives, the research sheds light on the complex interplay between social media technologies and cultural practices, and their implications for individual and collective identities. The findings of the study have significant implications for understanding the changing dynamics of culture and identity in the digital age. Keywords social media, cultural identity, sociological perspective, anthropological perspective, digital age, globalization, cultural diversity, identity construction, qualitative research, mixed-methods approach.

Thesis Overview