Thesis Abstract

Abstract
This thesis examines the impact of social media on identity formation among young adults. The pervasive influence of social media platforms has transformed the way individuals construct and express their identities, particularly among the younger demographic. Through a comprehensive literature review and empirical research, this study aims to explore the multifaceted relationship between social media use and the development of identity among young adults. Chapter One provides an introduction to the research topic, outlining the background of the study, problem statement, objectives, limitations, scope, significance, and structure of the thesis. Definitions of key terms related to identity formation and social media are also presented to establish a common understanding. Chapter Two offers a detailed literature review comprising ten key themes related to social media and identity formation. These themes include self-presentation, identity performance, social comparison, digital footprints, online communities, privacy concerns, influence of influencers, impact on mental health, cultural diversity, and future trends. The review synthesizes existing research findings and identifies gaps in the literature for further exploration. Chapter Three outlines the research methodology employed in this study. The chapter covers the research design, sampling techniques, data collection methods, data analysis procedures, ethical considerations, and limitations of the research methodology. The selection of appropriate research tools and techniques is crucial for capturing the complex dynamics of social media use and identity formation. Chapter Four presents a detailed discussion of the research findings, drawing upon empirical data collected from surveys, interviews, and content analysis. The chapter analyzes the influence of social media on various aspects of identity formation, including self-esteem, self-concept, social relationships, and cultural identities. The findings highlight the nuanced ways in which young adults navigate their identities in the digital age. Chapter Five offers a conclusion and summary of the thesis, synthesizing the key findings, implications, and recommendations for future research and practice. The study underscores the significance of understanding the impact of social media on identity formation among young adults and the need for ongoing research to address emerging challenges and opportunities in this domain. In conclusion, this thesis contributes to the scholarly discourse on the intersection of social media and identity formation, shedding light on the complex interplay between online platforms and individual identity development. By exploring the experiences and perceptions of young adults in the digital era, this study offers valuable insights into the evolving nature of identity construction in contemporary society.

Thesis Overview