Thesis Abstract

Abstract
Supplier Relationship Management (SRM) plays a critical role in the success of businesses, particularly in the food industry where supply chain efficiency and quality are paramount. This thesis presents an in-depth analysis of SRM practices in the food industry, focusing on the importance of building and maintaining strong relationships with suppliers. The research adopts a case study approach to investigate how companies in the food sector manage their supplier relationships and the impact of these practices on overall performance. The study begins with an introduction to the topic, providing a background of the importance of SRM in the food industry. It identifies the problem statement, objectives, limitations, scope, significance, and structure of the thesis. A detailed literature review is conducted to explore existing theories and practices related to SRM in the food industry. The review covers ten key areas, including the benefits of SRM, strategies for supplier selection, performance measurement, and risk management. The research methodology section outlines the approach taken to gather data for the study. It includes details on the research design, data collection methods, sampling techniques, and data analysis procedures. The chapter also discusses ethical considerations and limitations faced during the research process. Findings from the case studies are presented and discussed in Chapter Four. The analysis focuses on how companies in the food industry implement SRM practices, the challenges they face, and the outcomes of effective supplier relationship management. The chapter explores key themes such as collaboration, communication, trust, and innovation in supplier relationships. In the concluding chapter, the study summarizes the key findings and implications of the research. It discusses the contributions of the study to the existing literature on SRM in the food industry and offers practical recommendations for companies looking to improve their supplier relationships. The thesis concludes by highlighting the significance of effective SRM in enhancing supply chain performance and overall business success. Overall, this thesis provides a comprehensive analysis of Supplier Relationship Management in the food industry, offering valuable insights for practitioners, researchers, and policymakers aiming to optimize supplier relationships and drive sustainable business growth.

Thesis Overview

The project titled "Analysis of Supplier Relationship Management in the Food Industry: A Case Study Approach" aims to investigate and evaluate the strategic management of supplier relationships within the context of the food industry. This research seeks to address the crucial role that suppliers play in the success of food businesses and the impact of effective supplier relationship management on overall performance and competitiveness. The food industry is a complex and dynamic sector characterized by rapid changes in consumer preferences, stringent regulatory requirements, and intense competition. In this challenging environment, the quality and reliability of suppliers become critical factors that can significantly influence the success or failure of food businesses. Effective supplier relationship management practices are essential for ensuring a stable and sustainable supply chain, reducing costs, improving product quality, and fostering innovation. Through a case study approach, this research will analyze how food companies in the industry manage their relationships with suppliers, identify best practices, challenges, and opportunities for improvement. By examining real-world examples and experiences, this study aims to provide valuable insights and practical recommendations that can help food businesses enhance their supplier relationship management strategies and achieve competitive advantage. Key areas of focus in this research include the background of supplier relationship management in the food industry, the identification of common challenges faced by food companies in managing supplier relationships, the objectives and significance of effective supplier relationship management, and the impact of supplier relationship management on the performance and competitiveness of food businesses. Additionally, the study will explore the scope and limitations of supplier relationship management practices within the food industry and provide a structured analysis of the findings to draw meaningful conclusions. Overall, this research project will contribute to the existing body of knowledge on supplier relationship management in the food industry by offering a comprehensive analysis of current practices and insights into how food companies can optimize their relationships with suppliers to drive business success and sustainability.