Thesis Abstract

Abstract
Supplier relationship management (SRM) is a critical aspect of modern supply chain management, especially in industries like the automotive sector where strategic partnerships play a crucial role in ensuring operational efficiency and competitiveness. This thesis presents a detailed case study analysis of SRM practices in the automotive industry, focusing on the dynamics of strategic partnerships between automotive manufacturers and their key suppliers. The research aims to investigate the strategies, challenges, and outcomes of these partnerships, with a particular emphasis on how they contribute to supply chain performance and overall business success. Chapter One provides an introduction to the research topic, outlining the background of the study, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definitions of key terms related to SRM in the automotive industry. Chapter Two presents a comprehensive literature review that explores existing theories, models, and empirical studies related to supplier relationship management, strategic partnerships, and supply chain performance in the context of the automotive industry. Chapter Three details the research methodology employed in this study, including research design, data collection methods, sampling techniques, data analysis procedures, and ethical considerations. The chapter also discusses the limitations and potential biases of the research approach and justifies the chosen methodology for investigating SRM practices in the automotive industry. Chapter Four presents the findings of the case study analysis, highlighting the strategies adopted by automotive manufacturers to manage supplier relationships, the challenges encountered in implementing these strategies, and the outcomes in terms of supply chain performance and business success. The chapter provides a detailed discussion of the key themes and patterns identified in the data, drawing insights from the case study to inform theory and practice in SRM. Chapter Five concludes the thesis by summarizing the key findings, discussing their implications for theory and practice, and offering recommendations for future research and managerial practice in the field of supplier relationship management in the automotive industry. The conclusion also reflects on the research process, highlighting the contributions of the study to the existing body of knowledge and outlining potential avenues for further research in this area. Overall, this thesis contributes to a better understanding of the dynamics of supplier relationship management in the automotive industry, shedding light on the importance of strategic partnerships and their impact on supply chain performance and business success. The findings and insights generated from this research have practical implications for managers and practitioners in the automotive sector, offering valuable guidance for optimizing supplier relationships and enhancing overall supply chain effectiveness.

Thesis Overview

The project titled "Supplier Relationship Management: A Case Study Analysis of Strategic Partnerships in the Automotive Industry" aims to investigate the intricate dynamics of supplier relationship management (SRM) within the context of strategic partnerships in the automotive industry. With the automotive sector being highly dependent on a complex network of suppliers for the procurement of materials, components, and services, the effectiveness of managing these relationships is crucial for sustainable competitive advantage and operational efficiency. This study will delve into the strategic aspects of supplier relationship management, focusing on how organizations in the automotive industry can develop and maintain mutually beneficial partnerships with key suppliers. By analyzing case studies and best practices in supplier relationship management, the research seeks to identify the critical factors that contribute to successful strategic partnerships and their impact on supply chain performance. Key areas of exploration in this project include understanding the background and significance of supplier relationship management in the automotive industry, defining the problem statement related to challenges and opportunities in managing supplier relationships, setting clear research objectives to guide the study, and outlining the scope and limitations of the research. Additionally, the study will define key terms and concepts relevant to supplier relationship management to provide a solid foundation for the investigation. Through an extensive literature review, this research will examine existing theories, models, and empirical studies on supplier relationship management, strategic partnerships, and supply chain management in the automotive sector. The review will highlight the evolution of supplier relationship management practices, emerging trends, and key success factors in building and sustaining strategic partnerships with suppliers. The research methodology will involve a qualitative case study approach, leveraging interviews, surveys, and data analysis to gather insights from automotive industry professionals, supply chain managers, and key stakeholders involved in supplier relationship management. By employing a systematic research design, the study aims to provide a comprehensive analysis of strategic partnerships in the automotive industry and offer practical recommendations for enhancing supplier relationship management practices. The discussion of findings will present an in-depth analysis of the data collected, highlighting key themes, patterns, and implications for supplier relationship management in the automotive sector. This section will explore the challenges, opportunities, and best practices identified through the case study analysis, shedding light on strategies for improving supplier relationships and driving supply chain performance. In conclusion, this research will summarize the key findings, implications, and contributions to the field of supplier relationship management in the automotive industry. By offering insights into the dynamics of strategic partnerships and best practices for managing supplier relationships, the study aims to provide valuable knowledge for industry practitioners, academics, and policymakers seeking to enhance supply chain collaboration and performance in the automotive sector.