Thesis Abstract

**Abstract
** Supplier Relationship Management (SRM) is a crucial aspect of procurement processes, directly influencing organizational performance and efficiency. This thesis explores the strategies implemented in Supplier Relationship Management and their impact on improving procurement performance. The study delves into the various components of SRM, such as supplier selection, supplier evaluation, and supplier development, to identify best practices that can enhance procurement effectiveness. The research methodology employed a mixed-methods approach, combining qualitative and quantitative data collection techniques. A comprehensive literature review was conducted to understand the theoretical foundations of SRM and its relevance to procurement performance. The empirical research involved surveys, interviews, and case studies with procurement professionals and suppliers to gather insights into practical SRM strategies. The findings reveal that effective Supplier Relationship Management strategies significantly contribute to enhancing procurement performance. Key factors identified include proactive communication, mutual trust, collaborative partnerships, and performance measurement mechanisms. Supplier selection criteria, contract management practices, and risk mitigation strategies emerged as critical areas for improvement in SRM processes. The discussion of findings highlights the importance of aligning organizational objectives with supplier capabilities and fostering long-term relationships based on transparency and mutual benefits. The study emphasizes the need for continuous evaluation and improvement of SRM practices to adapt to dynamic market conditions and changing business requirements. In conclusion, this thesis underscores the significance of Supplier Relationship Management in optimizing procurement performance and achieving sustainable competitive advantages. By implementing robust SRM strategies, organizations can streamline their supply chains, reduce costs, mitigate risks, and enhance overall operational efficiency. The recommendations provided in this study offer practical insights for procurement professionals and organizations seeking to enhance their SRM practices and drive procurement excellence.

Thesis Overview

The project titled "Analysis of Supplier Relationship Management Strategies in Improving Procurement Performance" aims to investigate and analyze the effectiveness of supplier relationship management strategies in enhancing procurement performance within organizations. Supplier relationship management (SRM) is a critical aspect of procurement that focuses on building and maintaining positive relationships with suppliers to ensure the timely delivery of quality goods and services. Effective SRM can lead to improved supply chain efficiency, cost savings, and overall organizational performance. The research will delve into the various SRM strategies employed by organizations, such as supplier segmentation, performance evaluation, communication strategies, and collaboration initiatives. By examining these strategies in detail, the study seeks to identify best practices and key success factors that contribute to enhancing procurement performance. Furthermore, the project will explore the challenges and limitations faced by organizations in implementing SRM strategies. Factors such as cultural differences, information sharing barriers, supplier dependence, and risk management will be analyzed to provide a comprehensive understanding of the complexities involved in supplier relationship management. The research methodology will involve a combination of qualitative and quantitative approaches, including surveys, interviews, case studies, and data analysis. By collecting data from multiple sources, the study aims to gain insights into the current state of SRM practices, challenges faced by organizations, and the impact of SRM strategies on procurement performance. Overall, the project seeks to contribute valuable insights to the field of procurement and supply chain management by providing practical recommendations for organizations looking to enhance their procurement performance through effective supplier relationship management strategies.