This research work was carried out to ascertain the impact of productive innovation as a strategy for Nigeria with particular reference on Dunlop (Nig) Plc Asaba. It is a well known fact that product innovation is very important because of increase in competition and other factors in this study, it was observed that a lot of factors contributed to the failure and the impediment to the success of product innovation which include Product labeling, packaging, branding and positioning etc. Effort has been made to solve all these problems however? Relevant information will be obtained from the staff of Dunlop Nigeria limited and their distributors through questionnaires, moreover the analysis and the data collection will be carefully done in order to sample the opinion of the respondent. Finally, the summary of the findings will help the researcher to make recommendations on the best way to achieve company objectives through product innovation