Thesis Abstract

Abstract
In recent years, the proliferation of social media platforms has revolutionized the way individuals engage in political activities and contribute to civic engagement. This thesis investigates the impact of social media on political participation and civic engagement, exploring the opportunities and challenges presented by these digital tools in shaping the dynamics of contemporary politics. The study adopts a mixed-methods approach, combining quantitative analysis of social media data with qualitative interviews and surveys to provide a comprehensive understanding of the subject matter. Chapter One introduces the research topic, providing background information on the emergence of social media as a powerful communication tool in political contexts. The chapter also outlines the problem statement, research objectives, limitations, scope, significance of the study, and defines key terms to guide the study. Chapter Two presents a comprehensive literature review that examines existing research on the relationship between social media, political participation, and civic engagement. The review synthesizes key findings and identifies gaps in the literature that warrant further investigation. Chapter Three details the research methodology employed in this study, including the research design, data collection methods, sampling techniques, and data analysis procedures. The chapter also discusses ethical considerations and limitations inherent in the research process. Chapter Four presents the findings of the study, analyzing the impact of social media on political participation and civic engagement based on the data collected. The chapter explores themes such as the role of social media in mobilizing political activism, promoting democratic discourse, and influencing public opinion. Chapter Five concludes the thesis by summarizing the key findings, discussing their implications for theory and practice, and offering recommendations for future research in this area. The study contributes to the growing body of literature on social media and politics, shedding light on the transformative potential of digital technologies in shaping the landscape of political engagement and civic participation. Overall, this thesis provides valuable insights into the complex interplay between social media, political participation, and civic engagement, highlighting both the opportunities and challenges associated with the digitalization of politics in the contemporary era. By examining the impact of social media on these vital aspects of democratic societies, this study offers a nuanced understanding of the evolving dynamics of political communication and citizen involvement in the digital age.

Thesis Overview