Thesis Abstract

Abstract
In recent years, social media platforms have become integral tools for political communication, mobilization, and engagement. This thesis explores the impact of social media on political participation and engagement, focusing on how these digital platforms have transformed traditional modes of political interaction. The study investigates the ways in which social media influence political behavior, shape public discourse, and affect democratic processes. Through a comprehensive review of relevant literature and an empirical analysis, the thesis aims to provide insights into the complex relationship between social media and political engagement. The introductory chapter sets the stage by presenting the background of the study, identifying the problem statement, outlining the objectives, discussing the limitations and scope of the study, highlighting the significance of the research, and providing an overview of the thesis structure. Chapter two conducts a thorough literature review, examining existing studies on the impact of social media on political participation. This chapter synthesizes key findings and identifies gaps in the literature, laying the foundation for the empirical analysis in subsequent chapters. Chapter three details the research methodology employed in the study, including the research design, data collection methods, sampling techniques, and data analysis procedures. This chapter also discusses the ethical considerations and limitations associated with the research methodology. Chapter four presents the findings of the empirical analysis, exploring the various ways in which social media platforms influence political engagement. The discussion covers themes such as information dissemination, political activism, online participation, and the role of social media in shaping political opinions. Finally, chapter five offers a comprehensive conclusion and summary of the thesis, highlighting the key findings and implications of the research. The conclusion also discusses the theoretical and practical implications of the study, offering recommendations for future research and policy considerations. Overall, this thesis contributes to the growing body of literature on the impact of social media on political participation and engagement, shedding light on the evolving dynamics of political communication in the digital age.

Thesis Overview