Thesis Abstract

Abstract
The use of radio and other means of information dissemination plays a crucial role in reaching diverse audiences with important messages. This research project aims to assess the effectiveness and impact of utilizing radio and other communication channels for information dissemination. The study will focus on evaluating the reach, accessibility, and audience engagement achieved through radio broadcasts, as well as comparing this medium with other forms of information dissemination such as television, social media, and printed materials. Through a combination of quantitative and qualitative research methods, data will be collected to analyze the preferences and behaviors of individuals in receiving information. Surveys, interviews, and focus groups will be conducted to gather insights into how different demographics consume and interact with various communication channels. This will provide valuable information on the effectiveness of radio compared to other means of information dissemination in terms of audience engagement, comprehension, and retention. The research will also explore the role of radio in emergency situations and crisis communication. By examining case studies and conducting interviews with relevant stakeholders, the study aims to evaluate the efficiency of using radio as a primary source of information during emergencies. This analysis will contribute to understanding the strengths and limitations of radio in disseminating critical information to the public in times of crisis. Furthermore, the project will investigate the cost-effectiveness of utilizing radio and other communication channels for information dissemination. By comparing the production, distribution, and maintenance costs of different mediums, the study will assess the financial implications of choosing radio as a primary information dissemination tool. This analysis will provide insights into the economic viability of radio compared to alternative communication channels. Overall, this research project seeks to provide a comprehensive assessment of the use of radio and other means of information dissemination. By evaluating the reach, accessibility, audience engagement, effectiveness in emergencies, and cost-effectiveness of radio broadcasts, the study aims to offer valuable insights for organizations and policymakers seeking to optimize their communication strategies.

Thesis Overview

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

Information is very important in any society it is a veritable tool in the realization of individual resource required in any society; thus the acquiring and using information are critical and important activities. Users of information use it for different reasons, some use it for health; others use it for advancement in knowledge, others for politics. Issa (1997) cited Muhammed, (1994) opined that it is a vital resource which proves impetus for a nation social, cultural, spiritual, political, economic, scientific and technological advancement greater socio-political equity; efficient governance, power and fellowship. Thus, one can rightly infer from above that information has always played an important role in human life; hence a basic human need.  

1.2     STATEMENT OF PROBLEM

Information means different thing to different people, some it may be inform of news on radio or television, and the print media, to some it may be a medical report which may be used for taking heath decision, to an investor, financial report of an organization as a vital information to decide whether to stake ones investment in such or to divest, to some in the stock analysis and daily trading in the stock market. To law enforcement agents information to them is a tool to carry out thorough investigation and absence of the timely and up-to-date information and lead to loss of life and properties. Information is now accepted as an important factor in the sustained development of any society because it reduces uncertainty, and enhances awareness of possible actions to take to solve problems. Lack of information is argued to act as a barrier to development because of importance of information provision in “capacity building; and “empowering communities” (Apata and Ogunrewo, 2010), cited Wakelin & Simeane, (1995) and Adimorah, (1995).    

1.3     PURPOSE OF THE STUDY

Information needs, accessibility, utilization is being dictated by circumstances man finds himself. The environment that people interact with from the cradle of civilization portends serious challenges to man in the process of achieving his daily goals and objectives in the areas of economic, social, cultural and spiritual wellbeing. Information itself is not mobile but needs a vehicle of dissemination from one man to another and from one distance to another. Isa (1997) affirmed that information has to be widely dissemination regardless of whether one is an urban or rural inhabitant. The medium of this dissemination could be called a channel. Channels of information communication are interpersonal man to man through signals, signs, beckoning, language, and eye contact, town criers most especially in the primitive days and in villages.  

1.4     RESEARCH QUESTION

Advancement in technology has made it possible for human being to communicate easily irrespective of geographical location through the aid of telephones, telegrams, fax, radio phone, television, e-mail, telex, internet, computer etc.

1. Radio is an important tool in dissemination information to the residents of Ado-Ekiti?
2. Information can be accessed with little or not cost to everybody in Ado-Ekiti?
3. Which of the following is the most accessible, affordable and usable in providing access to information among the residents in Ado-Ekiti?
4. What are the problems encountered in accessing information by the residents of Ado-Ekiti?

1.5     RESEARCH HYPOTHESIS

Advent of radio have tremendously transformed the way information is disseminated, prior to its invention, people most especially in primitive Africa society had their peculiar way of disseminating information such as the use of town criers and assembling people in strategic locations in the village such as market square to disseminate information to them. In primitive Yoruba society, different signs and object were used to disseminate information. Colonial masters brought radio to ease their administration and ever since it has been to pass information from government to the citizen and people use it to disseminate social and religious programs because of its capability to reach large audience. Advancement in information and communication technology has brought other means of information dissemination such as television, internet, mobile phones, fax, telex, telegram among other. The question is, with these mirage of means of disseminating information, how relevant is radio and what are the most preferred means of information dissemination among the residents of Ado-Ekiti and the cost of accessing information by the people.      

1.6     SIGNIFICANT OF THE STUDY

The medium of this dissemination could be called a channel. Channels of information communication are interpersonal man to man through signals, signs, beckoning, language, and eye contact, town criers most especially in the primitive days and in villages.  

Find out the significance of transistor radio in information dissemination;

       Education the masses that information is very cheap and affordable to everybody;

       Investigate the most available, accessible, affordable and usable in providing access to information to the residents of Ado-Ekiti;

       Identify problems encounter in accessing information using these media and the possible solutions.

1.7     SCOPE OR DELIMITATION OF THE STUDY

It is very appealing because of some distinguish features of interactivity, its capacity to provoke dialogue and to solicit participation of local population with lower production costs and extreme versatility. Omenesa (1997) observed that radio programmes are usually timely and capable of extending messages to the audience no matter where they may be as long as they have a receiver with adequate supply of power. The absence of such facilities as road, light and water are no hindrance to radio.

1.8     DEFINITION OF TERMS

Assessment: It is the process and effort to anything usual is commonly used but many people.

Information: Is any entity or form that provides the answer to a question of some kind or resolves uncertainty.

          Dissemination:

Radio: Radio is the technology of using radio waves to carry information, such as sound by systematically modulating proper ties of electromagnetic energy waves transmitted through special such as their amplitude frequency, phase or pulse.

Television: Is a telecommunication medium used for transmitting moving images in monochrome.

Dissemination: it is the process of sharing pieces of       information to a targeted audience or the act of informing the public on the happening.