Thesis Abstract

Abstract
The music industry has witnessed a significant shift with the advent of music streaming platforms, altering the way music is consumed and revenue is generated for artists. This study delves into the impact of music streaming platforms on artist revenue, aiming to provide a comprehensive analysis of the challenges and opportunities presented by this digital transformation. The research focuses on understanding how artists are compensated through streaming services, exploring the various factors that influence revenue generation in this new landscape. Chapter One Introduction 1.1 Introduction 1.2 Background of Study 1.3 Problem Statement 1.4 Objectives of Study 1.5 Limitations of Study 1.6 Scope of Study 1.7 Significance of Study 1.8 Structure of the Thesis 1.9 Definition of Terms Chapter Two Literature Review 2.1 Evolution of Music Industry 2.2 Music Streaming Platforms Overview 2.3 Artist Revenue Models 2.4 Impact of Streaming on Music Consumption 2.5 Challenges Faced by Artists 2.6 Opportunities for Revenue Growth 2.7 User Behavior and Streaming Trends 2.8 Legal and Ethical Considerations 2.9 Global Perspectives on Streaming Platforms 2.10 Impact of COVID-19 on Streaming Revenue Chapter Three Research Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Sampling Techniques 3.4 Data Analysis Procedures 3.5 Ethical Considerations 3.6 Validity and Reliability 3.7 Limitations of Methodology 3.8 Research Framework Chapter Four Discussion of Findings 4.1 Overview of Music Streaming Platforms 4.2 Artist Revenue Streams 4.3 Revenue Distribution Models 4.4 Impact of User Engagement 4.5 Marketing Strategies for Artists 4.6 Monetization Opportunities 4.7 Case Studies of Successful Artists 4.8 Challenges and Recommendations 4.9 Future Trends in Music Industry Chapter Five Conclusion and Summary This thesis concludes with a recapitulation of the key findings and insights gained from the research. It highlights the significance of music streaming platforms in reshaping the revenue landscape for artists and provides recommendations for stakeholders in the music industry to adapt to this evolving digital environment. The study underscores the need for artists to leverage streaming platforms effectively to maximize revenue opportunities and navigate challenges in this dynamic industry.

Thesis Overview

The research project titled "Analyzing the Impact of Music Streaming Platforms on Artist Revenue" aims to investigate the effects of music streaming platforms on the revenue generated by artists. With the rise of digital technology and the shift towards online music consumption, music streaming platforms have become a dominant force in the music industry. This study seeks to explore how these platforms, such as Spotify, Apple Music, and others, have impacted the earnings and financial sustainability of musicians and performers. The research will delve into various factors that influence artist revenue within the context of music streaming. This includes examining the revenue models employed by streaming platforms, the royalties paid to artists, and the distribution of income among different stakeholders in the music ecosystem. Additionally, the study will analyze the role of music streaming in shaping consumer behavior, market trends, and artist exposure. Through a combination of qualitative and quantitative research methods, including surveys, interviews, and data analysis, this project aims to provide valuable insights into the economic implications of music streaming on artists. By evaluating the revenue streams, challenges, and opportunities associated with digital music platforms, the research seeks to offer recommendations for artists, industry professionals, and policymakers to navigate the evolving landscape of the music industry. Overall, this research overview sets the stage for a comprehensive investigation into the impact of music streaming platforms on artist revenue, shedding light on the changing dynamics of the music business and the financial implications for musicians in the digital age.