Thesis Abstract

Abstract
The research project aims to conduct a statistical analysis of people's preferences for different brands of detergents in a specific region. The study will involve collecting data through surveys and interviews from a sample population to determine the factors influencing consumers' choices when it comes to purchasing detergent products. Various statistical methods such as descriptive statistics, correlation analysis, and regression analysis will be employed to analyze the data and draw meaningful insights. The research will focus on understanding the key drivers behind consumers' brand preferences in the detergent market. It will explore factors such as brand reputation, price, product quality, scent, packaging, and advertising influence on consumers' decision-making process. By examining these factors, the study aims to provide valuable information to detergent manufacturers and marketers to help them better understand consumer preferences and tailor their products and marketing strategies accordingly. The research methodology will involve selecting a representative sample of participants from the target population and administering structured surveys to gather data on their detergent brand preferences. The collected data will then be analyzed using statistical software to identify patterns, trends, and relationships between different variables. Descriptive statistics will be used to summarize and present the data, while correlation analysis will help determine the strength and direction of relationships between variables. Regression analysis will be employed to identify the factors that have the most significant impact on consumers' brand preferences. The findings of the study are expected to provide valuable insights into consumer behavior in the detergent market and help manufacturers and marketers make informed decisions to improve their products and marketing strategies. By understanding the factors that drive consumers' preferences for different detergent brands, companies can develop more targeted marketing campaigns, enhance product features, and ultimately increase their market share and profitability. Overall, this research project aims to contribute to the existing body of knowledge on consumer behavior and brand preferences in the detergent market. The statistical analysis conducted in this study will shed light on the factors influencing consumers' choices and provide practical recommendations for companies looking to better understand and meet the needs of their target audience.

Thesis Overview

GENERAL INTRODUCTION

1.1   Preliminary

Many business firms are struggling hard to know who buys and consumes their products, where they are located, how they buy, when and from whom else they buy and equally why people do not buy a particular product from certain persons and organizations.

Despite all the marketing strategies applied by such firms to attract the consumers, the centre point of all the daily activities of all business organization is an individual, he purchases and make use of the product (goods and services) offered for sales in the business firms.

In many occasions, people prefer certain brands of detergents to others and as the day goes by, new brands are produced. This motivated me to study the different brands of detergent and the possible reasons influencing people’s preference to the different brands.

Furthermore, the result of this study will bring out the percentage of each proportion required for production to the companies and for advertisement.

 

1.2   Statement of the Problem

The problem of consumers preference is to ascertain whether the choices depends on the brands or not and to determine the major factors that influence consumers preference to brands.

 

1.3   Objectives of the Study

The objectives of this study are as follows:

• To know the different brands of detergents people preferred most.
• To test if the choice of detergent depends on the brands or not