Thesis Abstract

Abstract
This thesis investigates the impact of social media on political discourse, with a particular focus on the 2020 U.S. Presidential Election. In recent years, social media platforms have become integral to political communication, shaping public opinion and influencing electoral outcomes. The study aims to analyze how social media platforms have transformed the landscape of political discourse, examining both the benefits and challenges they present. The research methodology includes a comprehensive literature review, data collection, and analysis of social media content related to the 2020 U.S. Presidential Election. The findings reveal the significant role that social media plays in shaping political narratives, mobilizing voters, and influencing public perceptions. Through a detailed discussion of the findings, this thesis provides insights into the complex relationship between social media and political discourse, highlighting the implications for democracy and civic engagement. The study concludes with recommendations for policymakers, political actors, and social media platforms to promote a more transparent, inclusive, and informed political discourse in the digital age.

Thesis Overview

Research Overview: The project titled "The Influence of Social Media on Political Discourse: A Case Study of the 2020 U.S. Presidential Election" seeks to investigate the profound impact of social media on political communication and discourse, particularly within the context of one of the most significant political events, the 2020 U.S. Presidential Election. In recent years, social media platforms have become integral in shaping public opinion, political narratives, and the overall landscape of political discourse. The project aims to analyze how social media platforms, such as Twitter, Facebook, and Instagram, have influenced political communication strategies, voter engagement, and the dissemination of political information during the 2020 U.S. Presidential Election. The research will delve into the specific ways in which social media has transformed the political communication landscape, examining how political actors, including candidates, political parties, and interest groups, utilize social media to engage with voters, shape public opinion, and mobilize support. Furthermore, the study will explore the role of social media in amplifying political polarization, spreading misinformation, and influencing voter behavior in the context of the 2020 U.S. Presidential Election. Through a case study approach focusing on the 2020 U.S. Presidential Election, the project will analyze the social media strategies employed by key political actors, the dynamics of online political discourse, and the impact of social media on the election outcome. By examining a range of social media data, including user engagement metrics, sentiment analysis, and content analysis, the research aims to provide valuable insights into the evolving relationship between social media and political discourse. The findings of this research will contribute to a deeper understanding of the role of social media in shaping political communication and discourse, with implications for future elections, political campaigns, and public opinion dynamics. Ultimately, this study seeks to shed light on the complexities of political communication in the digital age and the implications of social media for democratic processes and political engagement.