Thesis Abstract

Abstract
The HIV/AIDS epidemic has been a significant public health challenge in Nigeria, and efforts to eradicate the disease have been ongoing for years. One approach to combating the spread of HIV/AIDS is through media campaigns, and foreign organizations like the BBC World Service Trust have been involved in such initiatives. This research project focuses on assessing the impact of the foreign media campaign by the BBC World Service Trust on HIV/AIDS eradication in Nigeria, with a specific case study conducted in Kano metropolis. The study employs a mixed-methods approach to gather data and analyze the effectiveness of the BBC World Service Trust's media campaign in Kano metropolis. Quantitative data is collected through surveys distributed to residents in Kano metropolis to gauge their awareness of HIV/AIDS and the impact of the media campaign on their knowledge and behaviors related to the disease. Qualitative data is gathered through focus group discussions and interviews with key stakeholders involved in the implementation of the campaign. The findings of the research reveal the various ways in which the foreign media campaign has influenced the perception and understanding of HIV/AIDS among the residents of Kano metropolis. The study shows that the BBC World Service Trust's campaign has been successful in increasing awareness about HIV/AIDS, promoting prevention measures, and reducing stigma associated with the disease. Through engaging and culturally sensitive content, the media campaign has effectively reached the target audience and encouraged positive behavioral changes regarding HIV/AIDS. Moreover, the research highlights the challenges faced in implementing foreign media campaigns in a diverse and culturally rich context like Nigeria. Factors such as language barriers, cultural differences, and access to media platforms have been identified as potential obstacles to the effectiveness of such campaigns. Recommendations are provided based on the study findings to improve the design and implementation of future foreign media campaigns targeting HIV/AIDS eradication in Nigeria. In conclusion, this research project contributes valuable insights into the impact of foreign media campaigns on HIV/AIDS eradication efforts in Nigeria. By focusing on the case study of the BBC World Service Trust in Kano metropolis, the study sheds light on the importance of culturally appropriate messaging and strategic dissemination of information in public health campaigns.

Thesis Overview

INTRODUCTION

Acquired Immune Deficiency Syndrome (Aids) virus is a dangerous disease for human being, which rapidly growing in the world. It because the most concerned human disease these day all over the world.

 

The virus is very harmful and is have no cure. Someone contrast it into his blood cells. But the major concern about the virus contracting to human is how to manage and live a healthy life without stigmatization.

 

According to the avert research unit the first case of Aids in Nigeria was identified in 1986. since then, the federal Ministry of health has been carrying out a National Hiv/Syphilis Sentinel seroprevalence survey from 1991 in every two years to date.

 

The 2003 survey of the federal Ministry of Health, estimated that there were three million (3,300,000) and three hundred thousand adult loving with HIV/AIDS in Nigeria, and one million nine hundred thousand (1,900,000) about 57% of these were women in the same year, the National HIV prevalence had dropped to 5% to 5.8% in 2001.

 

However, it fund that, state prevalence rates varied from as low as 1.2% in Osun state to as high as 12% in Cross River state. Overall of is of Nigeria’s 36 states had an HIV prevalence, over 5%. In 2005, it was estimated there were two hundred and twenty thousand (22000) death from AIDS and nine hundred and thirty thousand AIDs Orphans living in Nigeria. There has been an alarming increase in the number of HIV positive children, in recent years, 90% of whom contract the virus is from their mothers.

 

Currently, very few Nigerians have access to basic HIV/AIDS prevention, care support or treatment services such as Antiretroviral drugs and therapy (ARV/ART) in which provided by the National Antiretroviral programme. There are governmental and non governmental organisation (NGO`s) which provides such services to the victims of HIV/AIDS. Such as;

• National Action Committee on Aids (NACA)
• State Action Committee on Aids (saca)
• Local Action Committee on Aids (LACA)

 

Those are the governmental outlets for HIV/AIDS eradication Committee in Nigeria. It varies from local government to the state, up to the federal level. Among the non-governmental organisation are

• Society for Family Health (SFH)
• International Centre for Sexual Reproductive Rights (INREESE).
• United States Agency for international Development (USAID).
• Department for international Development (DFID).
• BBC World Service Trust (HIV/AIDS PROJECT) (BBC – WST).

 

Those are the few among others which are working towards the eradication of HIV/AIDS in Nigeria. And at the same time they are working toward the sexual reproductive health as a process of eradicating the virus contract here in Nigeria and the World in general.