Thesis Abstract

Abstract
Advertising plays a crucial role in shaping society's perceptions and behaviors. In recent times, there has been a growing emphasis on the role of advertising in promoting social responsibility. This research project aims to explore the effectiveness of advertising in enhancing social responsibility among consumers. The study will examine the impact of socially responsible advertising campaigns on consumer attitudes and behaviors towards socially responsible practices. The research will utilize both quantitative and qualitative methods to gather data. Surveys will be conducted to assess consumer awareness of socially responsible advertising and its influence on their purchasing decisions. In-depth interviews will also be conducted with advertising professionals to gain insights into the strategies and challenges involved in creating socially responsible advertising campaigns. The findings of this research project are expected to contribute to the existing body of knowledge on the role of advertising in promoting social responsibility. By understanding the effectiveness of socially responsible advertising, businesses and advertising agencies can develop more impactful campaigns that resonate with consumers and drive positive social change. Overall, this research project seeks to shed light on the potential of advertising as a tool for enhancing social responsibility. In a world where consumers are becoming increasingly conscious of the social and environmental impact of their purchasing decisions, it is essential for businesses to leverage advertising as a means to communicate their commitment to social responsibility. Through this research, valuable insights can be gained into how advertising can influence consumer behavior and perceptions, ultimately contributing to a more socially responsible society.

Thesis Overview