Thesis Abstract

Public relations practices play a significant role in shaping the reputation and perception of private airlines in Nigeria. This research project aims to investigate the effects of public relations practices in private Nigerian airlines. The study will examine the various strategies and tactics employed by these airlines to manage their public image, communicate with stakeholders, and build relationships with the public. The research will utilize a mixed-methods approach, combining both quantitative and qualitative data collection methods. Surveys will be conducted to gather quantitative data on public perceptions of private Nigerian airlines and their public relations efforts. In addition, interviews and focus groups will be conducted with key stakeholders, such as airline officials, employees, passengers, and industry experts, to gain deeper insights into the public relations practices of these airlines. The findings of this research project are expected to provide valuable insights into the impact of public relations practices on private Nigerian airlines. By analyzing the perceptions of the public and key stakeholders, the study aims to identify areas where these airlines can improve their public relations strategies and enhance their reputation. Additionally, the research will explore the role of public relations in building trust, credibility, and loyalty among customers and stakeholders. The implications of this research are significant for private Nigerian airlines seeking to strengthen their brand image and reputation in a competitive market. By understanding the effects of public relations practices, airlines can develop more effective communication strategies, engage with stakeholders more successfully, and ultimately enhance their overall performance and competitiveness. Overall, this research project contributes to the existing literature on public relations in the aviation industry, particularly in the context of private Nigerian airlines. By shedding light on the importance of public relations practices and their impact on airline reputation, this study provides valuable insights for both academics and industry practitioners. Ultimately, the findings of this research can inform strategic decision-making and help private Nigerian airlines cultivate a positive public image and strong relationships with their stakeholders.

Thesis Overview