Thesis Abstract

Abstract
The portrayal of women in advertising has been a topic of interest and debate for decades. This research project aims to explore the various ways in which women are represented in advertisements, and the implications of these portrayals on society. Through a comprehensive analysis of advertisements from different time periods and across various media platforms, this study seeks to uncover the predominant themes and stereotypes associated with the portrayal of women in advertising. The research will utilize both qualitative and quantitative methods to examine the visual and textual cues used in advertisements to depict women. By analyzing the language, imagery, and messaging employed in these advertisements, the study aims to identify common patterns and trends in the representation of women. Additionally, the research will investigate how these portrayals influence societal perceptions of gender roles, body image, and self-worth. Furthermore, this project will examine the role of cultural norms, consumerism, and marketing strategies in shaping the portrayal of women in advertising. By considering the historical context and evolution of advertising practices, the study will provide insights into the ways in which societal attitudes towards women have been reflected and reinforced through marketing campaigns. The findings of this research will contribute to a deeper understanding of the complex relationship between advertising and gender stereotypes. By shedding light on the ways in which women are depicted in advertisements, this study aims to raise awareness about the potential impact of these portrayals on individual and collective perceptions of gender identity. Additionally, the research will offer insights into the power dynamics at play in the advertising industry, and the ethical considerations that arise from the objectification and commodification of women's bodies for commercial purposes. Overall, this project seeks to foster critical reflection on the representation of women in advertising and to encourage a more nuanced and inclusive approach to marketing communication. By highlighting the ways in which advertising influences and reflects societal norms and values, this research aims to spark meaningful conversations about gender equality, media literacy, and the need for greater diversity and representation in advertising campaigns.

Thesis Overview