Influence of billboard advertisement in the promotion of lux soap
Table Of Contents
Chapter ONE
1.1 Introduction1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms
Chapter TWO
2.1 Overview of Billboard Advertising2.2 History of Billboard Advertising
2.3 Types of Billboard Advertising
2.4 Effectiveness of Billboard Advertising
2.5 Consumer Perception of Billboard Ads
2.6 Impact of Billboard Ads on Brand Awareness
2.7 Cultural and Social Influence of Billboard Ads
2.8 Ethical Considerations in Billboard Advertising
2.9 Innovations in Billboard Advertising
2.10 Regulations and Control of Billboard Advertising
Chapter THREE
3.1 Research Design3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Methods
3.5 Research Ethics
3.6 Validity and Reliability
3.7 Limitations of the Methodology
3.8 Researcher's Role and Positionality
Chapter FOUR
4.1 Analysis of Survey Results4.2 Comparison of Different Advertising Mediums
4.3 Impact of Billboard Ads on Consumer Behavior
4.4 Influence of Demographics on Billboard Ad Effectiveness
4.5 Case Studies on Successful Billboard Campaigns
4.6 Challenges Faced by Billboard Advertisers
4.7 Future Trends in Billboard Advertising
4.8 Recommendations for Improving Billboard Ad Campaigns
Chapter FIVE
5.1 Summary of Findings5.2 Conclusion
5.3 Contributions to Knowledge
5.4 Implications for Practice
5.5 Recommendations for Future Research
Thesis Abstract
This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. For the sake of the effectiveness of the result of this research, a critical review to related literature was made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Findings showed that billboard advertising creates awareness of products and services; it influences consumers’ behavior on product and services in their choice of products and services selection. Billboard advertising also contribute to nation’s environmental beautification and economic growth. And that billboard advertising messages carry and reinforce electronic and print media messages. It is therefore recommended that outdoor advertising association of Nigeria (OAAN) should endeavor that locations where billboards are cited should be monitored to avoid billboard constituting problems. Advertisers should patronize billboard advertising because it is powerful and intrude on the passers-by consciousness. Billboard tends to function as reminder media.
Thesis Overview
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