Television advertisement of milo beverage on consumers purchasing habit among residents
Table Of Contents
Chapter ONE
1.1 Introduction1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms
Chapter TWO
2.1 Overview of Television Advertising2.2 Impact of Television Advertising on Consumer Behavior
2.3 Effectiveness of Television Advertising
2.4 Consumer Psychology and Television Advertising
2.5 Trends in Television Advertising
2.6 Television Advertising Strategies
2.7 Ethical Issues in Television Advertising
2.8 Case Studies on Television Advertising
2.9 Comparison of Television Advertising with Other Mediums
2.10 Future of Television Advertising
Chapter THREE
3.1 Research Methodology Overview3.2 Research Design
3.3 Data Collection Methods
3.4 Sampling Techniques
3.5 Data Analysis Procedures
3.6 Questionnaire Design
3.7 Ethical Considerations
3.8 Pilot Study
Chapter FOUR
4.1 Data Analysis and Interpretation4.2 Demographic Analysis of Respondents
4.3 Impact of Television Advertisement on Consumers' Purchasing Habits
4.4 Consumer Perception of Milo Beverage Advertisement
4.5 Comparison of Milo Beverage with Competing Brands
4.6 Effectiveness of Television Advertisement on Milo Beverage
4.7 Recommendations for Milo Beverage Advertisement
4.8 Implications for Future Research
Chapter FIVE
5.1 Summary of Findings5.2 Conclusion
5.3 Recommendations
5.4 Managerial Implications
5.5 Contributions to Knowledge
Thesis Abstract
Television as an audio-visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents. Cross-sectional survey research method was used as a quantitative design. Data were collected using questionnaire. The stratified sampling method was used to get the sample size. Data gathered from the study were analysed, tested and interpreted using descriptive statistics (sample percentage, frequency and table). The research finds out that majority of the respondents own a set of television and view Milo advertisement. The research is anchored on two theories which are perception theory and cultivation theory. The research recommends that adverting should be real and interesting so as to call and retain prospective buyers for the advertised product. And also the manufacturers of Milo beverage should try as much as possible to make their advert consistent in order to increase awareness and more patronage for consumers.
Thesis Overview
Blazingprojects Mobile App
📚 Over 50,000 Research Thesis
📱 100% Offline: No internet needed
📝 Over 98 Departments
🔍 Thesis-to-Journal Publication
🎓 Undergraduate/Postgraduate Thesis
📥 Instant Whatsapp/Email Delivery
Related Research
The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry...
The project titled "The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry" aims to explore and analyze the influence of s...
Analysis of the Impact of Social Media Influencers on Brand Engagement in the Beauty...
The research project, titled "Analysis of the Impact of Social Media Influencers on Brand Engagement in the Beauty Industry," aims to investigate and ...
The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry: ...
Research Overview: The project titled "The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry: A Case Study" aims to inve...
The Impact of Social Media Influencers on Consumer Purchasing Behavior in the Beauty...
The research project titled "The Impact of Social Media Influencers on Consumer Purchasing Behavior in the Beauty Industry" aims to investigate the si...
The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry...
"The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry" is a research project aimed at exploring the profound influence t...
The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry...
The project titled "The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry" aims to explore the significant influence that...
Exploring the Impact of Social Media Influencers on Consumer Behavior in the Fashion...
Research Overview: Title: Exploring the Impact of Social Media Influencers on Consumer Behavior in the Fashion Industry Introduction: The fashion industry has...
The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry...
The project titled "The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry" aims to explore and analyze the significant in...
The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry....
The Impact of Social Media Influencers on Consumer Behavior in the Beauty Industry is a comprehensive research study that aims to explore and analyze the influe...
