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Effect of public relations on the customer

 

Table Of Contents


Chapter 1

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter 2

2.1 Overview of Public Relations
2.2 Evolution of Public Relations
2.3 Theoretical Frameworks in Public Relations
2.4 Functions of Public Relations
2.5 Importance of Public Relations
2.6 Public Relations Strategies
2.7 Public Relations in Crisis Management
2.8 Public Relations and Brand Image
2.9 Public Relations in Digital Age
2.10 Measurement of Public Relations Effectiveness

Chapter 3

3.1 Research Design
3.2 Research Approach
3.3 Data Collection Methods
3.4 Sampling Techniques
3.5 Data Analysis Procedures
3.6 Ethical Considerations
3.7 Reliability and Validity
3.8 Limitations of the Methodology

Chapter 4

4.1 Overview of Findings
4.2 Demographic Analysis
4.3 Customer Feedback Analysis
4.4 Impact of Public Relations on Customer Perception
4.5 Comparison of Public Relations Strategies
4.6 Case Studies
4.7 Recommendations for Improvement
4.8 Implications for Practice

Chapter 5

5.1 Summary of Findings
5.2 Conclusion
5.3 Contributions to Knowledge
5.4 Practical Implications
5.5 Suggestions for Future Research

Thesis Abstract

This work is a study of the effect of public relations on the consumer. It users premier breweries Plc as a case of study. The research has employed oral interview for the collection of data this millennium. The work establishes the effect of public relations on the consumer. The work also offers a useful suggestion on how to transform the effects of public relations on the consumer into the contemporary use. Finally the are useful summaryrecommendations and conclusion in the study which will be of help to scholars who could undertake studies relating to the topic.

Thesis Overview

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