Thesis Abstract

Thesis Overview

<p> </p><p><strong>INTRODUCTION</strong><br>1.1 Background of the Study<br>The impact of advertising for businesses and brands in the 21st century has<br>become imperatively permanent and therefore cannot be overemphasized.<br>Advertising, it is generally believed, dates back as old as man himself,<br>and thus has been present in his economic and socio-political life before recorded<br>civilization began.</p><blockquote><p>Sapso (1975, p. 9) opined; “there is little doubt among trade men and<br>merchants to make good their waves, has had on existence almost as long as the<br>customs of buying and selling, and it is but natural to suppose that advertisement<br>in some shape or form have existed not only from time immemorial, but almost<br>for all time”.</p></blockquote><p>Anyone living and working in any modern day society today is directly or<br>indirectly under the influence of advertising, as businesses (domestic and transnational)<br>have tapped and ceaselessly benefited from the visibly roboust<br>economic rewards that accrue, steady, sensible, communicative, persuasive and<br>convincing advertising whether through the media (electronic and print) or<br>through marketing drives from personal relations, the fundamental imitative has<br>always been, getting goods, products and services through to the largest.</p> <br><p></p>