Impact of top rank hotels profitability through advertising in n.t.a
Table Of Contents
Chapter ONE
1.1 Introduction1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms
Chapter TWO
2.1 Overview of Advertising in Hospitality Industry2.2 Theoretical Frameworks on Advertising
2.3 Impact of Advertising on Hotel Profitability
2.4 Advertising Strategies in Top Rank Hotels
2.5 Measurement Metrics for Advertising Effectiveness
2.6 Consumer Behavior and Advertising in Hotels
2.7 Global Trends in Hotel Advertising
2.8 Case Studies on Successful Hotel Advertising Campaigns
2.9 Challenges in Hotel Advertising
2.10 Future Prospects of Hotel Advertising
Chapter THREE
3.1 Research Design and Methodology3.2 Selection of Top Rank Hotels for Study
3.3 Data Collection Methods
3.4 Sampling Techniques
3.5 Data Analysis Procedures
3.6 Ethical Considerations
3.7 Validity and Reliability of Research
3.8 Limitations of Methodology
Chapter FOUR
4.1 Overview of Top Rank Hotels in the Study4.2 Analysis of Advertising Strategies
4.3 Impact of Advertising on Profitability
4.4 Comparison of Advertising Channels
4.5 Customer Response to Advertising
4.6 Financial Performance of Top Rank Hotels
4.7 Recommendations for Improving Advertising Effectiveness
4.8 Managerial Implications
Chapter FIVE
5.1 Summary of Findings5.2 Conclusions Drawn from the Study
5.3 Implications for the Hospitality Industry
5.4 Contributions to Existing Literature
5.5 Recommendations for Future Research
Thesis Abstract
No response received.Thesis Overview
INTRODUCTION
1.1 Background of the Study
The impact of advertising for businesses and brands in the 21st century has
become imperatively permanent and therefore cannot be overemphasized.
Advertising, it is generally believed, dates back as old as man himself,
and thus has been present in his economic and socio-political life before recorded
civilization began.
Sapso (1975, p. 9) opined; “there is little doubt among trade men and
merchants to make good their waves, has had on existence almost as long as the
customs of buying and selling, and it is but natural to suppose that advertisement
in some shape or form have existed not only from time immemorial, but almost
for all time”.
Anyone living and working in any modern day society today is directly or
indirectly under the influence of advertising, as businesses (domestic and transnational)
have tapped and ceaselessly benefited from the visibly roboust
economic rewards that accrue, steady, sensible, communicative, persuasive and
convincing advertising whether through the media (electronic and print) or
through marketing drives from personal relations, the fundamental imitative has
always been, getting goods, products and services through to the largest.
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