Thesis Abstract

Advertising is one of the four major tools that companies employ to direct persuasive communication to the target audience through various media, in order to present and promote product, services and ideas. It consists of non-personal or one-way forms of communication conducted through paid media under clear sponsorship. However, advert has been making studies of progress over the years. During the 19th century, the means of producing and distribution were revolutionaries and so were the scope of advertising. By the end of the century millions were being spent on advertising through e-system in the embedded type. In an article published by business concord on September (1985) noted that the basis of media (e-system) selection in advertising should be on the impact and frequency of the medium’ Though she was of the view that a good choice of medium of delivery compliments of the competence in advertising, she did not pinpoint any particular medium as the most powerful. We being the writers of the project has decided to conclude that every individual in the nation and those who are the advertising business or industry should strive to know more on the subject matter and to know that e-system being an automation has gone a great way in the advertising industry and due to this many scholars has strive to make it easy at our door steps. With this, we have come into it that every industry that uses advertisement and e-system being the promotional tool for it should try to undergo more training and should endeavour to bring experts into the industry to train them in the business the more

Thesis Overview

INTRODUCTION1.0 BACKGROUND OF THE STUDYAdvertising is one of the four major tools that companies employ to direct persuasive communication to the target audience through various media, in order to present and promote product, services and ideas. It consists of non-personal or one-way forms of communication conducted through paid media under clear sponsorship.Advertising can also be described as a stream of industry. Which in the recent years, e-system as promoted a lot? It is the propelling power of a business. Advertising campaign normally starts with a company that has a product to sell. The encoding phases, which are normally used by companies, include the following: -television, com Advertising and e-system relations have carried out a niche for themselves by forming an integral part of the economy. In Nigeria today, is assuming a new dimension both in terms of creativity, sophistication and practice. With the tremendous improvement in the advertising industry through the aid of e-system, which have increased the value of business and commercial activities, most especially in Nigeria?The strength of a nation depends largely on its economic buoyancy, which is measured by the degree of buying and selling of communities and services produced in the country. Advertising being one the element of marketing mixes i.e. product, price, place, and promotion, facilitative the development of a country’s commercial activities through the help of e-system due to the fast growth in technologies.1.1 STATEMENT OF PROBLEMIn the research, problem which advert has is mostly the best communication to use to get the attention of the targeted audience. The study also intends to outline the process and procedure and the need to carry out research as an insight into the advertising campaign. Advertising typically is one of the most highly citied parts of our marketing system. For the fact that advertising has been improved greatly through the years, much still remain to be done the study will try to highlight the problem of inadequate advertising agent and the relationship the media houses have.They need to increase the effectiveness. Management needs to test advertising, to know not only which advert one is better than other is but also why they are better. It has also been proved that it is very difficult to measure the effectiveness of the advertising.One problem is the inability to set the immediate result of any given advertisement or even the entire campaign many individual advertisement and even entire campaign do not aim primarily at immediate result.1.2 PURPOSE AND OBJECTIVE OF THE STUDYThis project is to carry out the study of e-system as a promotional tool for Advertisement in an organization. And to find out how a producing firm, for example the Nigeria Mining Corporation will go about advertising for its product and how the advertising message correspond with their product sent to various media houses.This research is to help me asses the performance of advertising not by yardstick of profitability but by level of awareness of these advert to the people or the consumers views based on efficiency and integrity when the advert passes across. Their customers reaction towards such advert is that are they convinced or satisfied with the services rendered by advertising to buy the products.In conclusion, this study will be of immense benefit to marketing students and business promoters. It will educate the populace on effective channel of advertising their products or whatever the sales rate will also determine the market structure.Good advert will enhance large audience and increase sales of products.1.3 SCOPE AND LIMITATION OF THE STUDYIt is not enough to produce or manufacture a product, adopt price and sit down waiting for purchase or to start swelling .The marketer desires to sell and make huge profit when the product is being made know to the public or consumers, hence he take all necessary steps to ensure considerable sales or overtime promotion has been widely upheld to influence interest, choice and purchases decision. It has been widely used, whether or not it really influences Nigeria Consumers. A research of this nature is useful to marketers, manufactures, traders and other categories of people who have items to be exchanged for money and firm, which use promotion to stimulate i also had time problem, however, also encountered the problem of getting easy access to meet personal with the respondent from the organization. mercial magazines, internet, and publicity.