Thesis Abstract

Abstract
The utilization of Artificial Intelligence (AI) in marketing has revolutionized the way businesses interact with consumers. This thesis explores the application of AI for developing personalized marketing strategies to enhance customer engagement and drive business growth. The research focuses on understanding how AI technologies, such as machine learning algorithms and natural language processing, can be leveraged to analyze large datasets and provide insights for tailoring marketing campaigns to individual preferences and behaviors. Chapter One provides an introduction to the study, discussing the background of AI in marketing, the problem statement, research objectives, limitations, scope, significance of the study, and the structure of the thesis. The chapter also defines key terms related to AI and marketing. Chapter Two presents a comprehensive literature review on AI applications in marketing, covering topics such as personalized marketing, customer segmentation, predictive analytics, recommendation systems, chatbots, and sentiment analysis. The review highlights the benefits and challenges of using AI for personalized marketing strategies. Chapter Three outlines the research methodology employed in this study, including research design, data collection methods, sampling techniques, data analysis tools, and ethical considerations. The chapter also discusses the development of a theoretical framework based on AI principles for personalized marketing. Chapter Four presents the findings of the research, detailing the implementation of AI technologies in developing personalized marketing strategies. The chapter discusses case studies and examples of successful AI-driven marketing campaigns, showcasing how businesses have achieved improved customer engagement and conversion rates through personalized approaches. Chapter Five concludes the thesis by summarizing the key findings, discussing the implications of the research, and providing recommendations for future studies. The conclusion emphasizes the significance of AI in transforming traditional marketing practices and highlights the potential for businesses to create more meaningful connections with customers through personalized strategies. In conclusion, this thesis contributes to the growing body of knowledge on utilizing AI for personalized marketing strategies. By harnessing the power of AI technologies, businesses can gain a competitive edge in the digital landscape and deliver targeted, relevant content to consumers. The research underscores the importance of adopting AI-driven approaches to meet the evolving demands of modern consumers and drive business success in the digital age.

Thesis Overview