Chapter 1

• 1.1 Beyond Abundance: Recognizing the scarcity of attention in an information-saturated environment.
• 1.2 Beyond Superficial Competition: Understanding the shift from product competition to attention competition.
• 1.3 Beyond Traditional Metrics: Identifying the limitations of traditional marketing measurements in the attention economy.

Chapter 2

• 2.1 Beyond Quantity: Focusing on quality and value, creating content that solves needs and provides genuine utility.
• 2.2 Beyond Traditional Formats: Exploring innovative storytelling techniques and captivating content formats relevant to your audience.
• 2.3 Beyond Short-Term Engagement: Creating lasting value through consistent content creation and building a loyal audience.

Chapter 3

• 3.1 Beyond Demographics: Going beyond traditional segmentation and understanding individual preferences and behaviors.
• 3.2 Beyond Data Points: Using data ethically and responsibly to personalize experiences and create genuine connections.
• 3.3 Beyond Customer Acquisition: Fostering customer loyalty and advocacy through personalized engagement and community building.

Chapter 4

• 4.1 Beyond Vanity Metrics: Identifying relevant KPIs like dwell time, emotional response, and content completion rates.
• 4.2 Beyond Individual Channels: Measuring the cumulative impact of your marketing efforts across all touchpoints.
• 4.3 Beyond Short-Term Gains: Analyzing the long-term impact on brand perception, customer loyalty, and business outcomes.

Chapter 5

• 5.1 Beyond Current Technologies: Exploring emerging technologies like AI, AR/VR, and personalized micro-interactions for enhanced experience.
• 5.2 Beyond Marketing Applications: Anticipating the broader societal impact of the attention economy and its influence on communication strategies.
• 5.3 Beyond Competition, Beyond Profits: Fostering responsible marketing practices that respect user attention and contribute to a positive online ecosystem.