Chapter 1

• 1.1 Beyond Acquisition: Recognizing the shift from customer acquisition to subscriber retention and value creation
• 1.2 Beyond Competition: Understanding the unique challenges and opportunities in the subscription-based world
• 1.3 Beyond Static Models: Exploring diverse subscription models and their implications for marketing strategies

Chapter 2

• 2.1 Beyond Generic Value Propositions: Uncovering your unique differentiation and emotional connection with your target audience
• 2.2 Beyond Transactional Relationships: Building communities, fostering brand loyalty, and going beyond mere product/service offerings
• 2.3 Beyond Individual Needs: Identifying shared values and aligning your brand purpose with subscriber aspirations

Chapter 3

• 3.1 Beyond First Impressions: Designing seamless and engaging onboarding experiences that set the stage for long-term success
• 3.2 Beyond Basic Communication: Personalizing communications across the subscriber lifecycle, delivering relevant and valued content
• 3.3 Beyond Fixed Plans: Offering flexibility and customization to cater to evolving subscriber needs and preferences

Chapter 4

• 4.1 Beyond Static Metrics: Identifying leading indicators of churn and understanding the emotional reasons behind cancellations
• 4.2 Beyond Reactive Approaches: Proactive engagement, addressing pain points early, and creating win-win solutions
• 4.3 Beyond Individual Tactics: Implementing a holistic retention strategy that encompasses product, marketing, and customer service

Chapter 5

• 5.1 Beyond Current Trends: Anticipating emerging technologies and evolving customer expectations
• 5.2 Beyond Marketing Silos: Fostering collaboration between marketing, product, and customer success teams
• 5.3 Beyond Business Growth: Recognizing the social impact potential of subscription models and contributing to positive change