Chapter 1

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter 2

2.1 Overview of Literature Review
2.2 Historical Perspective
2.3 Theoretical Framework
2.4 Conceptual Framework
2.5 Previous Studies on Consumer Behavior
2.6 Impact of Advertising on Consumer Purchasing Behavior
2.7 Influence of Television Advertisements on Consumer Behavior
2.8 Consumer Perception of Milo Beverage Advertisements
2.9 Effectiveness of Television Advertisements on Consumer Purchasing Habits
2.10 Summary of Literature Review

Chapter 3

3.1 Research Methodology Overview
3.2 Research Design
3.3 Sampling Techniques
3.4 Data Collection Methods
3.5 Data Analysis Procedures
3.6 Questionnaire Design
3.7 Ethical Considerations
3.8 Validity and Reliability

Chapter 4

4.1 Data Analysis and Findings Overview
4.2 Demographic Profile of Participants
4.3 Awareness of Milo Beverage Television Advertisements
4.4 Impact of Television Advertisements on Consumer Behavior
4.5 Factors Influencing Purchasing Decisions
4.6 Consumer Preferences for Milo Beverage
4.7 Perception of Milo Beverage Brand Image
4.8 Comparison of Milo Beverage with Competing Brands

Chapter 5

5.1 Conclusion and Summary
5.2 Summary of Findings
5.3 Implications of the Study
5.4 Recommendations for Marketers
5.5 Recommendations for Future Research