Thesis Abstract

Abstract
This research project aims to investigate the impact of online publication on the revenue and employment levels of The Punch newspaper in Nigeria. The shift towards online platforms in the media industry has brought about significant changes in the way newspapers operate and generate revenue. This study will focus on how The Punch, one of the leading newspapers in Nigeria, has adapted to the digital age and explore the effects of this transition on its financial performance and workforce. The research will employ a mixed-methods approach, combining quantitative analysis of financial data and qualitative interviews with key stakeholders within the organization. By examining revenue trends before and after the introduction of online publication, this study seeks to identify any correlations between online presence and financial outcomes for The Punch. Additionally, interviews with employees at different levels of the organization will provide insights into how the shift to online platforms has influenced job roles and employment levels within the company. The findings of this research are expected to contribute to the existing literature on the digital transformation of the media industry, particularly in the context of newspapers in Nigeria. By shedding light on the specific case of The Punch, this study will offer valuable insights for other newspapers seeking to navigate the challenges and opportunities presented by online publication. Furthermore, the research aims to provide practical recommendations for The Punch and similar organizations to optimize their online presence for sustainable revenue growth and workforce management. Overall, this research project seeks to deepen our understanding of the impact of online publication on traditional newspapers, with a focus on revenue generation and employment dynamics. The findings will not only benefit academics and researchers in the fields of media studies and business management but also offer practical implications for newspaper executives and policymakers in Nigeria. Through a comprehensive analysis of The Punch newspaper's experience with online publication, this study aims to provide valuable insights that can inform strategic decision-making in the evolving media landscape.

Thesis Overview