Thesis Abstract

Abstract
Media management in Nigeria has become increasingly crucial in recent years due to the ever-evolving media landscape in the country. This research project delves into the prospects and challenges facing media management in Nigeria. The study examines the current state of media management practices in the country and explores the potential opportunities for growth and development in the industry. One of the key prospects identified in this research is the rapid growth of digital media platforms in Nigeria. With the increasing internet penetration and smartphone usage in the country, digital media has become a powerful tool for reaching a wide audience. Media organizations that effectively harness the potential of digital media stand to gain a competitive edge in the industry. Furthermore, the research highlights the role of social media in shaping media management practices in Nigeria. Social media platforms have revolutionized the way news is disseminated and consumed, presenting both opportunities and challenges for media managers. Leveraging social media effectively can enhance audience engagement and expand reach, but it also requires careful management to navigate issues such as fake news and misinformation. Despite the promising prospects in the media landscape, the research also uncovers several challenges facing media management in Nigeria. One of the primary challenges identified is the issue of media regulation and censorship. The regulatory environment in Nigeria can be restrictive, limiting freedom of expression and press freedom. Media managers must navigate these challenges while upholding professional ethics and standards. Moreover, the research identifies the financial constraints faced by media organizations in Nigeria as a significant challenge. Many media outlets struggle to generate sufficient revenue to sustain their operations, leading to issues such as unpaid salaries and limited resources for quality journalism. Finding sustainable business models and revenue streams is essential for the long-term viability of media organizations in Nigeria. In conclusion, this research project provides valuable insights into the prospects and challenges of media management in Nigeria. By understanding the current state of the industry and identifying key opportunities and obstacles, media managers can develop strategies to navigate the evolving media landscape effectively. Embracing digital media, leveraging social platforms, and addressing regulatory and financial challenges are essential steps towards ensuring a vibrant and sustainable media ecosystem in Nigeria.

Thesis Overview

INTRODUCTION

1.1         BACKGROUND OF THE STUDY

Media are those channels of information, radio, TV Newspaper, magazine and journals, which can make the same message available to a cross section of people   spite their distance from the source of the message

Just as the nervous system receives, processes and interprets stimuli reaching the body, in order to achieve the needs, organize and correlate the activities of the body, the media industry today collects information from a wide diversity of sources and places in the globe, processes and reports back to people located in an equally wide diversity of places in the Diaspora in an effort to bind parts of society together in their interactions and interdependency moves. McLuhan’s postulations attracted widespread reactions, though. One such reaction says the theory is at the very least technological over-determinism. Thus critics believe the concentration on the differences between media could undermine class examination of various types of messages in the same medium or similar messages, across media.

Nevertheless, the extent to which media have gone in making the work smaller and more interactive is obviously lucid. The effects of these media are becoming so pervasive that people in the communication field are today talking of global neighborhood family. Therefore, regardless of whatever the radio and television say, their very form (broadcast simultaneity in reaching a heterogeneous audience) facilitates relationship in the world to an unspeakable degree. During world soccer and Olympic event, at least half the world is focused on one topic – a sports encounter between nations. The media thus set agenda, interests and pursuits.

Accordingly, it entails a system comprising nations in the Diasporal where people live and work in unison regarding given social, economic and political objectives regardless of religious learnings, ethnic nationalities, languages, race, geography, etc. and where also communication is used to give expression to the interactions.

Meanwhile, many factors as been discovered to have be the challenges of the media but quite unfortunate that the management may take the core part of media problems and prospects. The ownership influences the direction of the media activities. No media is ready to produce anything that will go against the management intention as well as the ownership structure.

1.2   STATEMENT OF THE RESEARCH PROBLEM

It has always been claimed by government and private that interferences with the activities of the media, is non-conformity to the policies of owners have always resulted in the immediate dismissed of journalist from their duties. This research intends to look at the prospect and challenges of media management in Nigeria.

1.3   1.3   OBJECTIVES OF THE STUDY

The aim of this study is to find the prospect and challenges of media management in Nigeria ( A study of Vanguard Newspaper and Federal Radio Corporation of Nigeria). The objectives under studies are:

1.     To examine the problems confronting Vanguard Newspaper and Federal Radio Corporation of Nigeria

2.     To know if ownership affects the effective management of media?

3.     To determine how the organizational structure affect the effective performance of the organization?

4.     To ascertain the main sources of revenue generation for Vanguard Newspaper and Federal Radio Corporation of Nigeria?

1.4   SIGNIFICANCE OF THE STUDY

This study is no doubt very unique in the sense that it focuses prospect and challenges of media management in Nigeria. This obviously makes this project quite understanding since the research is concentrated on Vanguard Newspaper and Federal Radio Corporation of Nigeria.

However, the study in its simplistic approach or analysis would make it possible for the researcher and more importantly those that are at the helms of affairs know the power of media and the challenges they face in the course of news dissemination.

As an academic work which intends to pass through scientific scrutiny in terms of empirical analysis, it aims to add to the academic knowledge both for the benefit of researchers and students of great minds. More so, those who want to engage in similar topic will find it very useful by serving as a reference point.

1.5   1.5 RESEARCH QUESTIONS

These are agitating questions toward solving the research topic. In this wise, the research questions for this study are highlighted below

1.     Does ownership affects the effective management of media?

2.     What are the problems confronting Vanguard Newspaper and Federal Radio Corporation of Nigeria?

3.     How does the organizational structure affect the effective performance of the organization?

4.     What are the main sources of revenue generation for Vanguard Newspaper and Federal Radio Corporation of Nigeria?