Thesis Abstract

Abstract
The rural development of Nigeria is a critical aspect of the country's overall progress and sustainability. Traditional media and communication play a significant role in shaping the development landscape in rural areas. This research project aims to explore the effect of traditional media and communication on rural development in Nigeria. The study will utilize a mixed-methods approach, combining both qualitative and quantitative research methods to gather comprehensive data. Qualitative methods such as interviews and focus group discussions will be conducted with key stakeholders in rural communities to understand their perspectives on the role of traditional media in development. Quantitative surveys will also be distributed to a sample of residents to gather statistical data on their media consumption habits and perceived impact on development. The research will focus on various forms of traditional media including radio, television, newspapers, and community gatherings. These platforms have been instrumental in disseminating information, promoting cultural values, and fostering community engagement in rural Nigeria. By analyzing the content and reach of these media channels, the study aims to assess their effectiveness in driving development initiatives and empowering rural populations. Furthermore, the research will investigate the challenges and opportunities faced by traditional media outlets in rural areas. Limited access to infrastructure, funding constraints, and low literacy rates are some of the barriers that impede the effective dissemination of information in these regions. By identifying these obstacles, the study seeks to propose strategies for enhancing the reach and impact of traditional media on rural development. The findings of this research project have the potential to inform policy decisions and development interventions aimed at improving rural livelihoods in Nigeria. By understanding the dynamics of traditional media and communication in rural settings, stakeholders can leverage these platforms to address key issues such as healthcare, education, agriculture, and infrastructure development. Overall, this research project seeks to contribute to the existing body of knowledge on the role of traditional media in rural development. By shedding light on the opportunities and challenges associated with these communication channels, the study aims to advance strategies for promoting sustainable development in rural Nigeria.

Thesis Overview

The study is a critical examination of the effect of traditional media and communication on rural development in Nigeria. Notwithstanding the various modern means of communication such as radio, internet, television, magazines etc. The rural means of communication is still the epitome for rural development. These traditional medium of communication includes the following Ekwe, Ikoro, Smoke signals, Open market, Age groups, palm fronds, The town crier oja etc.
However, both primary and secondary data will be used in gathering information for the study. The secondary data will come as a review of documented materials, while the primary data will be obtained with the help of questionnaire and oral interview, and will be administered to the ruralites with the help of the researcher, who will help the uneducated ones to fill in the boxes by explaining the questions to them.
A total of 382 questionnaires will be distributed precisely to the residents of Iwollo Oghe community. The data collected will be tabulated and analyzed using percentages.
The three hypotheses formulated will be tested using chi-Square method respectively-
The findings of the study will show among others that the traditional medium of communication is a tool for an effective rural development.   The study will also recommend that the modern media should be used in conjunction with the traditional media of communication which people are familiar with; this will make for participatory communication to enhance national development.