Home / Marketing / Development and functions of package in the marketing of consumers products

Development and functions of package in the marketing of consumers products

 

Table Of Contents

<p> </p><p>Title Page &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; i</p><p>Declaration – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ii</p><p>Approval page &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; iii</p><p>Dedication &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; iv</p><p>Acknowledgment &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; v</p><p>Table of Contents &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; vi</p><p><strong>

Chapter ONE

</strong></p><p>1.0 &nbsp; &nbsp; Introduction &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 1</p><p>1.1 &nbsp; &nbsp; Objectives of the Essay &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2</p><p>1.2 &nbsp; &nbsp; Significance of the Essay – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3</p><p>1.3 &nbsp; &nbsp; Scope and Limitations of the Essay &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 4</p><p><strong>

Chapter TWO

</strong></p><p>2.0 &nbsp; &nbsp; Introduction &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 6</p><p>2.1 &nbsp; &nbsp; Concept of Packaging &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 6</p><p>2.2 &nbsp; &nbsp; Needs for Packaging &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 8</p><p>2.3 &nbsp; &nbsp; Functions of Packaging &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 11</p><p>2.3 &nbsp; &nbsp; Importance of Marketing &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 16</p><p>2.6 &nbsp; &nbsp; Consumers Reactions towards Packaging &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 21</p><p>2.7 &nbsp; &nbsp; Benefits of Packaging to Consumers &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 27</p><p>2.8 &nbsp; &nbsp; The Role of Packaging to the Society &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 29</p><p><strong>

Chapter THREE

</strong></p><p>3.0 &nbsp; &nbsp; Introduction &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 32</p><p>3.1 &nbsp; &nbsp; Summary &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 32</p><p>3.2 &nbsp; &nbsp; Conclusion &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 33</p><p>3.3 &nbsp; &nbsp; Recommendations – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 34</p><p>References &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; – &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 37</p> <br><p></p>

Thesis Abstract

Thesis Overview

<p> </p><p><strong>1.0 &nbsp; &nbsp; Introduction</strong></p><p>The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack.</p><p>Packaging is the first contact a consumer has with the product, so it is therefore of prime importance that materials are utilized to achieve the basic function of packaging.</p><p>This study will investigate how companies determine its packaging process and also focus on the reaction of consumers towards packaging, and know what motivate them most in a product.</p><p>Today, manufacturers and markets have come to the conclusion that the packaging of product needs to be efficiently and effectively conducted so as to generally accepted. It is therefore not surprising, the extent to which manufacturers go in ensuring that they appeal to the consumers taste.</p><p>The essay will go on to know how new product packaging systems are developed. It will enable us to know the importance of both the consumers and the manufacturers. In addition, it will also look at the techniques used by manufacturers in order to se the best standard.</p><p>However, packaging can also play a major or minor role in the marketing of a product, which is why various markets have called for the inclusion of packaging among the 4 Ps of marketing. More marketers however, treat packaging as an element of product strategy.</p><p>1.1 &nbsp; &nbsp; &nbsp;<strong>OBJECTIVES OF THE ESSAY</strong></p><p>The main objective of the essay is to examine the development and functions of packaging in the marketing of consumer products. Other specific objectives include:</p><ol><li>To examine how consumers react to the packaging of products in the market.</li><li>To find out the actual function of packaging in the life of a product to the consumers.</li><li>To examine the effect of packaging in the process of marketing the consumer products.</li><li>To prepare recommendations and suggestions for the improvement of packaging in different companies.</li></ol><p><strong>1.2</strong>&nbsp; &nbsp; &nbsp; <strong>SIGNIFICANCE OF THE ESSAY</strong></p><p>This essay will be of significance to the following:</p><ol><li><strong>Organizations: </strong>It will enable various organizations to identify certain weaknesses and also reveal corresponding strengths involved in the process of packaging which may assist companies improve the quality of their packaging in order to derive the best result for packaging their products. It will also guide the companies on how to increase their productivity through proper packaging of products and how problems relating to packaging may be apprehended and arrested so that other organizations, companies and firms may view, emulate and also make provision for similar contingencies that may arise in future.</li><li><strong>Individuals:</strong>&nbsp;This essay will also expose individuals to the importance and relevance of packaging in the life of a product.</li><li><strong>Students:</strong>&nbsp;The essay will equally serve as a reference tool for further researches.</li></ol><p><strong>1.</strong>3 &nbsp; &nbsp; &nbsp;<strong>SCOPE AND LIMITATIONS OF THE ESSAY</strong></p><p>Packaging plays an integral part in the life of a product; its function and development assist in the marketing of a product to the consumers.</p><p>In view of this, the essay focuses on the development and function of packaging in the marketing of consumers’ products.</p><p>However, the following are some of the limitations of the essay:</p><ol><li><strong>Time Constraints: </strong>The essay should have covered a wider scope than the aforementioned scope but due to time constraints, it was limited to the areas mentioned.</li><li><strong>Insufficient Fund:</strong>&nbsp;Money plays a vital role in carrying out research work of this nature, so due to poor finance, the researcher was constrained in undertaking an elaborate research.</li></ol><p><strong>Inadequate Materials:</strong>&nbsp;The poor supply of substantial and adequate materials needed in carrying out a more detailed research work was another factor that has limited scope of the essay.</p> <br><p></p>

Blazingprojects Mobile App

📚 Over 50,000 Project Materials
📱 100% Offline: No internet needed
📝 Over 98 Departments
🔍 Project Journal Publishing
🎓 Undergraduate/Postgraduate
📥 Instant Whatsapp/Email Delivery

Blazingprojects App
Download Now

Related Research

Marketing. 4 min read

The Impact of Influencer Marketing on Consumer Purchase Intentions...

The project titled "The Impact of Influencer Marketing on Consumer Purchase Intentions" aims to investigate the increasingly prevalent marketing strat...

BP
Blazingprojects
Read more →
Marketing. 4 min read

Utilizing Augmented Reality in Retail Marketing Strategies...

The project titled "Utilizing Augmented Reality in Retail Marketing Strategies" aims to explore the application of augmented reality (AR) technology i...

BP
Blazingprojects
Read more →
Marketing. 4 min read

Utilizing Augmented Reality in Retail Marketing Strategies...

The project titled "Utilizing Augmented Reality in Retail Marketing Strategies" focuses on exploring the application of augmented reality (AR) technol...

BP
Blazingprojects
Read more →
Marketing. 3 min read

The Impact of Influencer Marketing on Consumer Purchase Behavior in the Fashion Indu...

The project titled "The Impact of Influencer Marketing on Consumer Purchase Behavior in the Fashion Industry" aims to investigate and analyze the infl...

BP
Blazingprojects
Read more →
Marketing. 2 min read

Utilizing Virtual Reality Technology for Immersive Brand Experiences in Marketing Ca...

The project titled "Utilizing Virtual Reality Technology for Immersive Brand Experiences in Marketing Campaigns" aims to explore the innovative use of...

BP
Blazingprojects
Read more →
Marketing. 2 min read

The Impact of Influencer Marketing on Consumer Purchase Behavior in the Fashion Indu...

The research project titled "The Impact of Influencer Marketing on Consumer Purchase Behavior in the Fashion Industry" aims to explore the significant...

BP
Blazingprojects
Read more →
Marketing. 3 min read

The Impact of Social Media Influencers on Consumer Purchase Behavior in the Beauty I...

The project titled "The Impact of Social Media Influencers on Consumer Purchase Behavior in the Beauty Industry" focuses on exploring the significant ...

BP
Blazingprojects
Read more →
Marketing. 4 min read

The Impact of Influencer Marketing on Consumer Purchase Intentions in the Beauty Ind...

The project titled "The Impact of Influencer Marketing on Consumer Purchase Intentions in the Beauty Industry" aims to investigate the influence of in...

BP
Blazingprojects
Read more →
Marketing. 3 min read

Utilizing Augmented Reality in Marketing Campaigns to Enhance Consumer Engagement...

The project titled "Utilizing Augmented Reality in Marketing Campaigns to Enhance Consumer Engagement" aims to explore the integration of augmented re...

BP
Blazingprojects
Read more →
WhatsApp Click here to chat with us