Chapter ONE

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter TWO

2.1 Evolution of Global Marketing
2.2 Theoretical Frameworks in Global Marketing
2.3 Global Marketing Strategies
2.4 Impact of Globalization on Service Industry
2.5 Role of Technology in Global Marketing
2.6 Global Marketing in Courier Services
2.7 Challenges in Global Marketing
2.8 Consumer Behavior in Global Markets
2.9 Global Marketing Success Stories
2.10 Future Trends in Global Marketing

Chapter THREE

3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Procedures
3.5 Ethical Considerations
3.6 Research Limitations
3.7 Research Validity and Reliability
3.8 Research Tools and Instruments

Chapter FOUR

4.1 Overview of Findings
4.2 Impact of Global Marketing on Courier Services
4.3 Consumer Perception and Satisfaction
4.4 Market Penetration Strategies
4.5 Competitive Analysis
4.6 Innovation and Adaptation
4.7 Global Marketing Performance Metrics
4.8 Recommendations for Improvement

Chapter FIVE

5.1 Summary of Findings
5.2 Conclusion
5.3 Implications for the Service Industry
5.4 Contributions to Global Marketing Literature
5.5 Recommendations for Future Research