The relevance of advertising to sales expansion
Table Of Contents
Chapter ONE
1.1 Introduction1.2 Background of Study
1.3 Problem Statement
1.4 Objectives of Study
1.5 Limitations of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms
Chapter TWO
2.1 Evolution of Advertising2.2 Theoretical Frameworks in Advertising
2.3 Types of Advertising
2.4 Advertising Strategies
2.5 Impact of Advertising on Consumer Behavior
2.6 Role of Advertising in Marketing
2.7 Advertising Trends and Innovations
2.8 Ethical Issues in Advertising
2.9 Global Perspectives on Advertising
2.10 Advertising Effectiveness Measurement
Chapter THREE
3.1 Research Design3.2 Sampling Methods
3.3 Data Collection Techniques
3.4 Data Analysis Methods
3.5 Research Ethics
3.6 Research Validity and Reliability
3.7 Research Limitations
3.8 Timeframe for Research
Chapter FOUR
4.1 Overview of Findings4.2 Analysis of Data
4.3 Comparison with Existing Literature
4.4 Implications of Findings
4.5 Recommendations for Practice
4.6 Recommendations for Further Research
4.7 Strengths and Weaknesses of the Study
4.8 Contributions to the Field
Chapter FIVE
5.1 Conclusion5.2 Summary of Findings
5.3 Implications for the Industry
5.4 Contributions to Knowledge
5.5 Recommendations for Future Action
Thesis Abstract
This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned advertising programme may fail. The first chapter deals introduction of the study, the objectives of the study, the significance, the scope and limitation of the study, as well as the historical background of the case study Nigeria Bottling company (NBC) Plc, Asejire and also the definition of terms. Chapter two takes care of the literature review. Definition of advertising and its element. Chapter three consist of the research methodology, population of study and the sample size, the instrument used to collect data, the data treatment technique and the limitation of the methodology. Chapter four contained the actual research work. The data collected are analysed, interpreted and presented in this chapter. Chapter five gave a summary of discoveries and findings, conclusions arrived at. Recommendations are also given based on the findings of the researcher.
Thesis Overview
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