Chapter ONE

1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the research
1.9 Definition of terms

Chapter TWO

2.1 Importance of Marketing Information System
2.2 Evolution of Marketing Information System
2.3 Components of Marketing Information System
2.4 Role of Marketing Information System in Decision Making
2.5 Benefits of Marketing Information System
2.6 Challenges in Implementing Marketing Information System
2.7 Comparison of Different Marketing Information Systems
2.8 Impact of Technology on Marketing Information Systems
2.9 Trends in Marketing Information Systems
2.10 Future of Marketing Information Systems

Chapter THREE

3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Procedures
3.5 Research Instruments
3.6 Research Ethics
3.7 Validity and Reliability
3.8 Limitations of the Research Methodology

Chapter FOUR

4.1 Overview of Findings
4.2 Demographic Analysis
4.3 Analysis of Marketing Information System Implementation
4.4 Comparison of Data Sources
4.5 Impact of Marketing Information System on Decision Making
4.6 Challenges Faced in Utilizing Marketing Information System
4.7 Recommendations for Improving Marketing Information System
4.8 Implications of Findings for Organizational Decision Making

Chapter FIVE

5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research
5.4 Implications for Practice
5.5 Conclusion and Contributions to Knowledge