Thesis Abstract

Libraries have traditionally been seen as spaces solely dedicated to information dissemination and academic pursuits. However, in recent years, libraries have been exploring new revenue opportunities to sustain their operations and enhance their services. One such opportunity is the incorporation of advertisements on computer screens within library spaces. This research project aims to investigate the feasibility and implications of introducing advertisements in libraries as a revenue-generating strategy. The inclusion of advertisements on computer screens in libraries presents a potential revenue stream that could help offset budgetary constraints faced by many libraries. By partnering with local businesses or organizations, libraries can display targeted advertisements to library patrons. These advertisements can range from promoting community events to showcasing local businesses, thereby creating a mutually beneficial relationship between the library and the advertisers. Additionally, advertisements can also be used to promote library programs and services, increasing patron engagement and awareness. Despite the potential financial benefits, the introduction of advertisements in libraries raises several important considerations. One key concern is the impact of advertisements on the user experience and the perceived integrity of the library as a neutral information space. Libraries are traditionally viewed as unbiased and objective institutions, and the inclusion of advertisements may raise questions about the commercialization of library services. It is essential for libraries to carefully consider the design and placement of advertisements to ensure that they do not detract from the primary mission of the library. Furthermore, libraries must navigate issues related to user privacy and data security when implementing advertising on library computer screens. Advertisements often rely on user data and browsing history to target specific audiences, raising concerns about patron privacy. Libraries must establish clear policies and guidelines regarding the collection and use of patron data for advertising purposes to maintain trust and transparency with their users. In conclusion, the introduction of advertisements on computer screens in libraries presents a promising revenue opportunity that can help libraries diversify their funding sources. However, libraries must approach this strategy thoughtfully and ethically to ensure that it aligns with their mission and values. By engaging in transparent partnerships with advertisers, prioritizing user experience, and upholding principles of privacy and data security, libraries can successfully leverage advertisements to support their operations and enhance the services they provide to their communities.

Thesis Overview