Thesis Abstract

<p> This study aims to evaluate the effectiveness of library marketing strategies in attracting and retaining users. It will assess the impact of marketing initiatives on user engagement, awareness of library services, and user retention. The research will employ a mixed-methods approach to gather data, analyze the findings, and provide insights into the outcomes and challenges of library marketing strategies in the context of user attraction and retention. <br></p>

Thesis Overview

<p> </p><div><div><div><div><div>In an increasingly competitive information landscape, libraries are continually seeking to attract and retain users through effective marketing strategies. This study aims to comprehensively evaluate the effectiveness of library marketing strategies in attracting and retaining users, addressing the impact of marketing initiatives on user engagement, awareness of library services, and user retention.</div><div>By drawing upon a theoretical framework and existing literature, this research seeks to provide a comprehensive understanding of the outcomes and challenges of library marketing strategies in the context of user attraction and retention. Through the utilization of a mixed-methods approach, the study endeavors to gather insights from library professionals, users, and stakeholders to assess the impact of marketing strategies on user engagement and retention.</div><div>The findings of this research are expected to contribute to the ongoing discourse on the effectiveness of library marketing strategies, providing valuable insights for library practitioners, marketing professionals, and stakeholders seeking to optimize user attraction and retention. Ultimately, this study aims to offer recommendations for enhancing the effectiveness of library marketing strategies, addressing the unique needs of libraries and advancing the mission of libraries as vital hubs for user engagement and retention.</div></div><div><div><div><div><div></div></div><div><div></div></div></div><div><div><div></div></div><div><div></div></div><div><div></div></div></div></div></div></div></div></div><div><div><br> </div></div><br><p></p>