This research project aims to explore the role of insurtech in enhancing customer experience and engagement within the insurance industry. The study will investigate how technological innovations, such as artificial intelligence, chatbots, and digital platforms, are reshaping the way insurers interact with customers, deliver services, and personalize the insurance experience. By examining the impact of insurtech on customer engagement, this research seeks to provide valuable insights into the evolving dynamics of customer-centric practices and digital transformation in insurance.
Insurtech has revolutionized the way insurers engage with their customers, offering personalized experiences, streamlined services, and innovative touchpoints through digital channels. This research project seeks to explore the role of insurtech in enhancing customer experience and engagement, aiming to provide a comprehensive understanding of the implications for insurers, policyholders, and regulatory bodies. By examining the current landscape, challenges, and future prospects of insurtech-driven customer engagement, this study aims to contribute to the ongoing discourse on the intersection of technology and customer-centric practices within the insurance sector.
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