Demographic shifts, such as changing age distributions and evolving consumer preferences, have significant implications for the life insurance industry. Insurers and marketers are challenged to adapt their products and strategies to cater to the needs and expectations of diverse demographic segments. This research project seeks to assess the impact of demographic shifts on life insurance products and marketing, aiming to provide a comprehensive understanding of the implications for insurers, policyholders, and regulatory bodies. By examining the current landscape, challenges, and future prospects of life insurance in response to demographic changes, this study aims to contribute to the ongoing discourse on the intersection of demographic trends and insurance product development and marketing strategies.