Thesis Abstract

<p> On the premise that close operational relationship is<br>essential for the production of effective print<br>advertisements, this study determined the effects of<br>Client, Designer, and Printer Operational Relationship on<br>the Quality of Reprographic Products in Borno and Yobe<br>States. The specific objectives of the study were thus<br>to; examine the input from the clients in the planning<br>and designing of print advertisements; determine the<br>extent of the utilization of the input from the clients<br>by the graphic designer; determine the individual roles<br>of the graphic designers and the printers in the<br>reprographic stage and the effects on the quality of<br>reprographic products; and determine the operational<br>problems encountered as a result of inadequate and<br>inappropriate raw materials as well as faulty or inferior<br>quality equipment.<br>A total of ninety-nine respondents, thirty—three for each<br>set constituted the samples drawn from the clients’,<br>designers’, and printers’ establishments. Three sets of<br>questionnaires, one set each for the clients, designers,<br>and printers and examination of existing records/ were<br>used for data collection. The data were assigned scores<br>which were converted to means and percentages using the<br>viii<br>approach of the statistical package for the social<br>sciences. These were used for computing the results for<br>the study.<br>The results showed that the clients did not make properly<br>structured advertising plans, mainly due to their<br>inadequate knowledge of design processes and narrow<br>financial interest in advertising; that the clients have<br>failed in their responsibility of developing and<br>encouraging effective operational relationship with the<br>designers, and this imposed constraints on the designer’s<br>creative output; that the designers lacked clear<br>perception of their audiences’ culture, the central goal of<br>print advertising, compromised with the client’s<br>subjective design ideas, and neither pretested their<br>designs nor followed these up at the reprographic stage;<br>that the major causes of poor registration were due to<br>the designer’s failure to produce good colour separation<br>and incompetence on the part of many of the printers;<br>that the rigid control by the managements of the<br>client’s, designer’s, and printer’s establishments<br>considerably hindered direct and meaningful participation<br>of the relevant personnel into the advertisement process<br>as well as hindered the provision of adequate materials<br>and equipment for design production; that the nonavailability<br>of some of the essential materials and<br>equipment for reprography, the absence of equipment<br>maintainance personnel in the private printing houses,<br>and the improper utilization of those in some government<br>establishments who had them very much affected the<br>production of jobs of good quality prints. It was thus<br>concluded that the preceding results indicated a<br>breakdown of effective communication in the operational<br>relationship between the clients, designers, and<br>printers, and this very much affected the quality of<br>reprographic products in Borno and Yobe States. <br></p>

Thesis Overview