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Assessing the Impact of Food Advertising on Children's Dietary Choices

 

Table Of Contents


Chapter 1

: Introduction
1.1 Background and Significance
1.2 Objectives of the Study
1.3 Rationale for Studying Children's Dietary Choices
1.4 Research Questions
1.5 Definition of Key Concepts
1.6 Justification for the Research
1.7 Organization of the Thesis

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Chapter 2

: Literature Review
2.1 Overview of Food Advertising Targeted at Children
2.2 Effects of Food Advertising on Children's Food Preferences
2.3 Impact of Advertising on Children's Dietary Habits
2.4 Role of Media Literacy and Advertising Regulation
2.5 Previous Research on Food Advertising and Children
2.6 Gaps in Current Understanding
2.7 Theoretical Framework

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Chapter 3

: Methodology
3.1 Study Design and Participants
3.2 Measures and Data Collection Methods
3.3 Ethical Considerations
3.4 Data Analysis Plan
3.5 Limitations of the Study
3.6 Definition of Variables
3.7 Assumptions and Delimitations

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Chapter 4

: Results
4.1 Analysis of Food Advertisement Exposure Among Children
4.2 Influence of Advertising on Food Preferences
4.3 Impact of Advertising on Food Consumption Patterns
4.4 Moderating Factors: Parental Influence
4.5 Moderating Factors: Socioeconomic Variables
4.6 Gender and Age Differences
4.7 Discussion on Statistical Significance

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Chapter 5

: Discussion
5.1 Implications of Findings for Policy and Practice
5.2 Recommendations for Advertising Regulation
5.3 Addressing Media Literacy Among Children
5.4 Future Research Directions
5.5 Conclusion and Summary of Contributions


Thesis Abstract

Abstract

This study investigates the influence of food advertising on children's dietary choices, aiming to understand its implications for public health and policy interventions.

Thesis Overview

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