**Table of Contents:**
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Abstract
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This research aims to delve into the multifaceted realm of consumer perceptions surrounding genetically modified (GM) foods. Genetically modified organisms (GMOs) have become a significant part of the global food system, yet public perceptions regarding their safety, environmental impact, and ethical considerations vary widely. This study seeks to explore the factors influencing consumer attitudes towards GM foods and their willingness to purchase and consume such products. Through a combination of surveys, interviews, and focus groups, this research will gather insights from diverse demographic groups to uncover patterns and trends in consumer perceptions. The findings will contribute to a deeper understanding of the complexities surrounding GM foods and inform strategies for communication, marketing, and regulation in the food industry.
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