Thesis Abstract

Abstract
This thesis explores the dynamic relationship between traditional and digital art techniques within the realm of contemporary visual communication. The emergence of digital technology has revolutionized the way artists create and communicate their ideas, challenging conventional artistic practices and opening up new possibilities for creativity and expression. This study aims to investigate how the integration of traditional and digital art techniques influences the creation and reception of visual communication in the modern era. The introduction provides a comprehensive overview of the research topic, highlighting the significance of exploring the intersection of traditional and digital art techniques in the context of contemporary visual communication. The background of the study delves into the historical development of traditional and digital art practices, tracing their evolution and impact on the field of visual communication. The problem statement identifies the gaps in existing literature and practice, emphasizing the need to bridge the divide between traditional and digital art techniques to enhance visual communication strategies. The objectives of the study outline the specific goals and aims of the research, focusing on understanding the benefits and challenges of integrating traditional and digital art techniques in visual communication. The limitations of the study acknowledge potential constraints and challenges that may impact the research process and outcomes. The scope of the study delineates the boundaries and focus areas of the research, providing clarity on the specific aspects of traditional and digital art techniques that will be explored in relation to contemporary visual communication practices. The significance of the study underscores the potential contributions and implications of the research findings for the fields of art, design, and communication. The structure of the thesis outlines the organization and sequence of chapters, guiding the reader through the research process and key insights. The literature review chapter presents a comprehensive analysis of existing scholarship and artistic practices related to traditional and digital art techniques in visual communication. Drawing on a range of theoretical frameworks and case studies, this chapter contextualizes the research within the broader academic discourse and artistic landscape. The research methodology chapter details the research design, data collection methods, and analytical procedures employed in the study. By outlining the approach and techniques used to investigate the research questions, this chapter provides transparency and rigor in the research process. The discussion of findings chapter presents a critical analysis and interpretation of the research results, highlighting key themes, trends, and insights that emerged from the study. Through a synthesis of theoretical concepts and empirical data, this chapter offers new perspectives and implications for the field of visual communication. The conclusion and summary chapter distills the key findings and implications of the research, reflecting on the broader significance of the study for theory, practice, and future research directions. By summarizing the main arguments and contributions of the thesis, this chapter provides a comprehensive overview of the research outcomes. In conclusion, this thesis contributes to a deeper understanding of the intersection of traditional and digital art techniques in contemporary visual communication, shedding light on the transformative potential of integrating diverse artistic practices in the digital age. By bridging the gap between tradition and innovation, this research aims to inspire new approaches and perspectives in the field of visual communication.

Thesis Overview