Thesis Abstract

Abstract
This thesis presents a comprehensive study on the development of a sustainable business model for a social enterprise operating within the health and wellness industry. The growing emphasis on social entrepreneurship as a means to address societal challenges while achieving financial sustainability has necessitated the need for innovative business models in this sector. The study aims to explore the unique challenges and opportunities faced by social enterprises in the health and wellness industry and develop a framework for a sustainable business model that integrates social impact with financial viability. Chapter 1 provides an introduction to the research topic, highlighting the background of the study, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definition of key terms. The chapter sets the foundation for the subsequent chapters by establishing the context and rationale for the research. Chapter 2 consists of a comprehensive literature review that examines existing research on social entrepreneurship, business models, sustainability, and the health and wellness industry. The review identifies key concepts, theories, and frameworks relevant to developing a sustainable business model for social enterprises in this sector. Chapter 3 outlines the research methodology employed in this study, including the research design, data collection methods, sampling strategy, data analysis techniques, and ethical considerations. The chapter provides a detailed explanation of the steps taken to gather and analyze data to achieve the research objectives. Chapter 4 presents the findings of the study based on the data collected and analyzed. The chapter discusses the challenges and opportunities identified in developing a sustainable business model for a social enterprise in the health and wellness industry. It also presents the framework developed for integrating social impact and financial sustainability within the business model. Chapter 5 concludes the thesis by summarizing the key findings, implications of the research, limitations of the study, and recommendations for future research. The chapter also discusses the practical implications of the research findings for social entrepreneurs, policymakers, and other stakeholders in the health and wellness industry. Overall, this thesis contributes to the growing body of knowledge on social entrepreneurship and sustainable business models by providing insights into the development of a business model that balances social impact and financial sustainability in the health and wellness industry. The findings of this study have practical implications for social enterprises seeking to create lasting social change while ensuring long-term financial viability.

Thesis Overview

The project titled "Development of a Sustainable Business Model for a Social Enterprise in the Health and Wellness Industry" aims to address the growing need for sustainable business practices within the health and wellness sector. In recent years, there has been a significant shift towards more socially responsible and environmentally friendly business models across various industries, including health and wellness. This research seeks to explore how social enterprises in the health and wellness industry can develop and implement sustainable business models that not only benefit the organization but also contribute positively to society and the environment. The health and wellness industry is a rapidly growing sector that encompasses a wide range of businesses, including fitness centers, health food stores, wellness retreats, and alternative medicine practices. As consumers become more conscious of their health and well-being, there is an increasing demand for products and services that promote physical, mental, and emotional wellness while also being sustainable and environmentally friendly. Social enterprises operating within this industry have a unique opportunity to meet these evolving consumer needs by adopting innovative business models that prioritize social impact, environmental sustainability, and financial viability. This research will involve a comprehensive review of existing literature on sustainable business models, social entrepreneurship, and the health and wellness industry. By examining case studies and best practices from successful social enterprises in the health and wellness sector, this study aims to identify key strategies and principles that can be applied to develop a sustainable business model for other organizations in the industry. The research will also explore the challenges and barriers that social enterprises face when implementing sustainable practices and provide recommendations for overcoming these obstacles. Key areas of focus will include the development of mission and vision statements that align with social and environmental goals, the integration of sustainability practices into daily operations and supply chains, and the measurement and evaluation of social impact and environmental performance. By developing a practical framework for creating a sustainable business model, this research aims to provide social enterprises in the health and wellness industry with the tools and resources needed to thrive in an increasingly competitive market while also making a positive contribution to society and the planet.