Thesis Abstract

Abstract
The demand for online grocery delivery services has significantly increased in recent years, driven by technological advancements and changing consumer preferences. This thesis focuses on developing a sustainable business model for online grocery delivery services to address the challenges and opportunities in this dynamic market. The research is guided by the objective of identifying key factors that contribute to the success and sustainability of online grocery delivery services, with a specific emphasis on environmental, social, and economic dimensions. Chapter 1 provides an introduction to the research topic, outlining the background, problem statement, objectives, limitations, scope, significance, and structure of the thesis. The chapter also includes a definition of key terms relevant to the study. Chapter 2 presents a comprehensive literature review on online grocery delivery services, covering ten key areas including consumer behavior, market trends, technology, logistics, competition, sustainability, business models, and more. This chapter provides a solid foundation for understanding the current landscape of the online grocery delivery industry. Chapter 3 details the research methodology employed in this study, including research design, data collection methods, sampling techniques, data analysis procedures, and ethical considerations. The chapter also discusses the limitations and challenges encountered during the research process. Chapter 4 presents the findings of the study, highlighting key insights and trends related to developing a sustainable business model for online grocery delivery services. The chapter includes detailed discussions on the environmental, social, and economic implications of different business strategies and models. Chapter 5 concludes the thesis by summarizing the key findings, discussing their implications for practice and future research, and offering recommendations for industry stakeholders. The chapter also reflects on the overall contribution of the study to the field of online grocery delivery services and suggests areas for further exploration. Overall, this thesis contributes to the growing body of knowledge on sustainable business models in the context of online grocery delivery services. By addressing the complex interplay of environmental, social, and economic factors, the research provides valuable insights for businesses looking to enhance their sustainability practices and create a competitive advantage in the market.

Thesis Overview

The project titled "Developing a Sustainable Business Model for Online Grocery Delivery Services" aims to address the growing demand for online grocery delivery services and the need for sustainable business practices within this sector. As the e-commerce industry continues to expand, online grocery delivery services have become increasingly popular among consumers seeking convenience and time-saving options for their grocery shopping needs. The research will focus on examining the current landscape of online grocery delivery services, identifying the challenges and opportunities faced by businesses operating in this space, and proposing a sustainable business model that can help companies in this sector thrive in the long term. By analyzing the key factors influencing the success of online grocery delivery services, such as customer preferences, supply chain logistics, pricing strategies, and competition, the project aims to provide insights that can guide companies in developing effective and sustainable business models. Key components of the research will include a comprehensive literature review to explore existing knowledge on online grocery delivery services, an in-depth analysis of industry trends and best practices, and a detailed examination of case studies of successful companies in the online grocery delivery sector. The research methodology will involve a combination of qualitative and quantitative research methods, including surveys, interviews, and data analysis, to gather relevant data and insights from industry experts, consumers, and companies operating in the online grocery delivery space. The findings of the research will contribute to the development of a sustainable business model framework that can help online grocery delivery services optimize their operations, improve customer satisfaction, and achieve long-term success in a competitive market environment. By integrating principles of sustainability, innovation, and customer-centricity, the proposed business model will aim to address the unique challenges and opportunities of the online grocery delivery sector and enable companies to create value for both their customers and stakeholders. Overall, the research on "Developing a Sustainable Business Model for Online Grocery Delivery Services" seeks to make a valuable contribution to the field of entrepreneurship and e-commerce by offering practical insights and recommendations for businesses looking to establish or enhance their online grocery delivery services in a sustainable and competitive manner.