Thesis Abstract

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Thesis Overview

The project titled "Analysis of the Impact of Social Media on Small Business Growth and Success" aims to investigate the role of social media in influencing the growth and success of small businesses. In recent years, social media platforms have become powerful tools for businesses to connect with their target audience, build brand awareness, and drive sales. Small businesses, in particular, have increasingly turned to social media as a cost-effective and efficient way to market their products and services. This research will delve into the specific strategies and practices that small businesses employ on social media platforms to enhance their growth and achieve success. By analyzing case studies and conducting surveys with small business owners, the study seeks to identify the key factors that contribute to successful social media marketing for small businesses. Furthermore, the research will explore the challenges and limitations that small businesses face when utilizing social media for their marketing efforts. Factors such as budget constraints, lack of expertise, and changing algorithms will be examined to provide a comprehensive understanding of the complexities involved in leveraging social media for business growth. The findings of this study are expected to provide valuable insights for small business owners, marketing professionals, and researchers interested in the intersection of social media and business growth. By understanding the impact of social media on small businesses, stakeholders can develop more effective strategies to harness the potential of these platforms and drive sustainable growth and success.