Chapter ONE

: Introduction 1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Thesis
1.9 Definition of Terms

Chapter TWO

: Literature Review 2.1 Overview of Social Media Marketing
2.2 Importance of Social Media Marketing for Small Businesses
2.3 Strategies for Effective Social Media Marketing
2.4 Impact of Social Media Marketing on Business Success
2.5 Challenges Faced by Small Businesses in Social Media Marketing
2.6 Case Studies on Successful Social Media Marketing Campaigns
2.7 Social Media Marketing Trends for Small Businesses
2.8 Measurement and Evaluation of Social Media Marketing Efforts
2.9 Comparison of Social Media Platforms for Small Business Marketing
2.10 Ethical Considerations in Social Media Marketing

Chapter THREE

: Research Methodology 3.1 Research Design
3.2 Sampling Techniques
3.3 Data Collection Methods
3.4 Data Analysis Techniques
3.5 Research Instruments
3.6 Research Ethics
3.7 Pilot Study
3.8 Data Interpretation and Presentation

Chapter FOUR

: Discussion of Findings 4.1 Overview of Research Findings
4.2 Analysis of Data
4.3 Comparison with Existing Literature
4.4 Implications of Findings
4.5 Recommendations for Small Businesses
4.6 Future Research Directions

Chapter FIVE

: Conclusion and Summary 5.1 Summary of Findings
5.2 Conclusion
5.3 Contributions to Knowledge
5.4 Practical Implications
5.5 Recommendations for Further Research