Thesis Abstract

Abstract
This thesis explores the development of an innovative business model tailored for sustainable fashion startups. The fashion industry is notorious for its environmental impact and labor exploitation, leading to a growing demand for sustainable alternatives. Through a comprehensive review of relevant literature and detailed research methodology, this study aims to address the need for a business model that combines profitability with social and environmental responsibility in the context of fashion entrepreneurship. The introduction sets the stage by discussing the background of the study, highlighting the pressing issues faced by the fashion industry, and presenting the problem statement that will guide the research. The objectives of the study are outlined, focusing on the development of a sustainable business model that can be implemented by fashion startups. The limitations and scope of the study are also identified, providing a clear framework for the research process. The significance of the study is emphasized, underscoring the potential impact of an innovative business model on the fashion industry. Chapter two presents a comprehensive literature review, analyzing existing business models in the fashion industry and exploring concepts of sustainability, entrepreneurship, and innovation. The review identifies key factors that contribute to the success of sustainable fashion startups and serves as a foundation for the development of a new business model. Chapter three outlines the research methodology, detailing the research design, data collection methods, and analysis techniques employed in the study. The chapter also discusses the sample population, data sources, and ethical considerations, providing transparency and rigor in the research process. Chapter four presents the findings of the study, showcasing the development of an innovative business model for sustainable fashion startups. The chapter discusses key components of the model, including supply chain management, product design, marketing strategies, and stakeholder engagement. The findings highlight the feasibility and potential impact of the proposed business model in promoting sustainability within the fashion industry. Chapter five concludes the thesis by summarizing the key findings, discussing implications for practice and future research directions. The study contributes to the growing body of knowledge on sustainable fashion entrepreneurship and offers practical insights for fashion startups looking to integrate sustainability into their business models. In conclusion, this thesis provides a comprehensive analysis of the challenges and opportunities faced by sustainable fashion startups and offers a novel business model that combines profitability with social and environmental responsibility. By leveraging innovation and entrepreneurship, fashion startups can drive positive change in the industry and contribute to a more sustainable future.

Thesis Overview