Thesis Abstract

Abstract
The fashion industry is renowned for its dynamic and ever-evolving nature, characterized by rapid changes in consumer preferences, production processes, and business models. In recent years, sustainability has emerged as a critical concern within the fashion sector, driven by growing awareness of environmental and social issues associated with traditional practices. Sustainable fashion startups have thus gained prominence as pioneers in integrating ethical and eco-friendly principles into their business operations. This thesis aims to explore the development of an innovative business model tailored specifically for sustainable fashion startups, addressing the unique challenges and opportunities within this niche market. Chapter One Introduction 1.1 Introduction 1.2 Background of Study 1.3 Problem Statement 1.4 Objective of Study 1.5 Limitation of Study 1.6 Scope of Study 1.7 Significance of Study 1.8 Structure of the Thesis 1.9 Definition of Terms Chapter Two Literature Review 2.1 Sustainable Fashion Trends 2.2 Business Model Innovation in Fashion Industry 2.3 Sustainability in Fashion Startups 2.4 Consumer Awareness and Demand for Sustainable Fashion 2.5 Circular Economy and Closed-Loop Systems 2.6 Supply Chain Management in Sustainable Fashion 2.7 Marketing Strategies for Sustainable Fashion Brands 2.8 Financial Challenges and Opportunities in Sustainable Fashion 2.9 Technology and Innovation in Sustainable Fashion 2.10 Regulatory Framework and Standards for Sustainable Fashion Chapter Three Research Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Sampling Techniques 3.4 Data Analysis Procedures 3.5 Ethical Considerations 3.6 Pilot Study 3.7 Validity and Reliability 3.8 Limitations of the Research Chapter Four Discussion of Findings 4.1 Analysis of Sustainable Fashion Startup Business Models 4.2 Identification of Key Success Factors 4.3 Case Studies of Leading Sustainable Fashion Startups 4.4 Strategic Recommendations for Developing Innovative Business Models 4.5 Challenges and Opportunities in Implementing Sustainable Practices 4.6 Stakeholder Engagement and Partnerships 4.7 Impact Assessment and Performance Measurement 4.8 Future Trends and Emerging Technologies in Sustainable Fashion Chapter Five Conclusion and Summary In conclusion, this thesis offers a comprehensive overview of the development of an innovative business model for sustainable fashion startups. By examining the current landscape of sustainable fashion, identifying key challenges and opportunities, and proposing strategic recommendations, this research aims to contribute to the growth and success of sustainable fashion ventures. The findings underscore the importance of integrating sustainability into every aspect of the fashion value chain, from design and production to marketing and distribution. Through collaboration, innovation, and a commitment to ethical practices, sustainable fashion startups can drive positive change in the industry and create a more inclusive and environmentally conscious future.

Thesis Overview