Thesis Abstract

Abstract
The advent of social media platforms has revolutionized the way businesses interact with customers and market their products and services. This thesis explores the impact of social media marketing on small business growth and success. The study aims to investigate how small businesses can leverage social media platforms to enhance their visibility, engage with customers, and ultimately drive growth and success. Chapter One provides an introduction to the research, giving background information on the topic, outlining the problem statement, stating the objectives of the study, discussing the limitations and scope of the research, highlighting the significance of the study, and presenting the structure of the thesis. Additionally, this chapter defines key terms used throughout the thesis to provide clarity and understanding. Chapter Two presents a comprehensive literature review on social media marketing and its impact on small business growth and success. The chapter examines existing research, theories, and models related to social media marketing strategies, customer engagement, brand awareness, and business performance. The review also explores the challenges and opportunities that small businesses face in implementing effective social media marketing strategies. Chapter Three outlines the research methodology employed in this study. This chapter discusses the research design, data collection methods, sampling techniques, and data analysis procedures. The chapter also describes the population and sample size, data collection instruments, and data analysis techniques used to investigate the research questions and achieve the study objectives. Chapter Four presents the findings of the research, analyzing the data collected and discussing the results in relation to the research objectives. The chapter explores the impact of social media marketing on small business growth and success, highlighting key findings related to customer engagement, brand visibility, and business performance. The discussion also addresses the challenges and opportunities identified during the research. Chapter Five provides a conclusion and summary of the thesis, drawing key insights from the research findings and discussing their implications for small businesses. The chapter offers recommendations for small business owners and marketers on how to optimize their social media marketing strategies to drive growth and success. Finally, the chapter suggests areas for future research to further explore the evolving landscape of social media marketing in the context of small businesses. In conclusion, this thesis contributes to the understanding of the impact of social media marketing on small business growth and success. By examining the opportunities and challenges associated with social media marketing strategies, the study provides valuable insights for small business owners and marketers seeking to leverage social media platforms effectively.

Thesis Overview