Thesis Abstract

Abstract
This thesis focuses on the development of a comprehensive business plan for a sustainable eco-friendly start-up. The global business landscape is increasingly emphasizing the importance of sustainability and environmental responsibility, making it essential for new businesses to incorporate these principles into their core strategies. The aim of this research is to provide a detailed guide for entrepreneurs looking to establish a start-up that is not only profitable but also environmentally conscious. The introduction sets the foundation for the study by discussing the significance of sustainability in modern business practices. The background of the study provides context on the current environmental challenges and the role of start-ups in driving positive change. The problem statement highlights the lack of accessible resources for entrepreneurs seeking to integrate sustainability into their business models. The objectives of the study outline the specific goals and outcomes that the business plan aims to achieve. Through a thorough literature review, this thesis explores ten key areas related to sustainable business practices, including green marketing strategies, renewable energy sources, waste management, and ethical supply chain management. This review serves as a theoretical framework for developing the business plan and offers insights into best practices and successful case studies in the field of sustainable entrepreneurship. The research methodology section details the approach and tools used to gather data and analyze information for the business plan. It includes eight components such as data collection methods, sampling techniques, and data analysis procedures. The methodology is designed to ensure that the resulting business plan is well-informed, practical, and tailored to the specific needs of the eco-friendly start-up. Chapter four presents a comprehensive discussion of the findings derived from the research and analysis conducted. It covers various aspects of the business plan, including market analysis, financial projections, operational strategies, and sustainability initiatives. The discussion delves into the challenges and opportunities associated with establishing a sustainable start-up and offers recommendations for overcoming obstacles and maximizing success. In conclusion, this thesis summarizes the key findings and insights gained from the research process. It highlights the importance of integrating sustainability into business planning and emphasizes the potential benefits for both the environment and the long-term success of the start-up. The business plan developed in this study provides a roadmap for entrepreneurs to create a profitable and environmentally responsible business that contributes positively to society. Overall, this thesis contributes to the growing body of knowledge on sustainable entrepreneurship and provides a practical resource for aspiring eco-friendly start-up founders. By promoting the adoption of sustainable business practices, this research aims to inspire innovation, foster environmental stewardship, and drive positive change in the business community.

Thesis Overview