Thesis Abstract

Abstract
The utilization of social media marketing has become increasingly prevalent among small businesses seeking to enhance their growth and competitiveness in the digital age. This thesis investigates the impact of social media marketing on small business growth, exploring how businesses can effectively leverage social media platforms to achieve their strategic objectives. The study examines the role of social media marketing in enhancing brand awareness, customer engagement, and sales performance for small businesses. Through a comprehensive literature review, this research identifies key factors that influence the success of social media marketing initiatives, including content strategy, audience targeting, and engagement metrics. In the research methodology section, the study outlines the approach taken to investigate the impact of social media marketing on small business growth. Data collection methods such as surveys, interviews, and case studies are employed to gather insights from small business owners and marketing professionals. The analysis of findings reveals the significant benefits that social media marketing can offer to small businesses, including increased brand visibility, customer loyalty, and market reach. The study also highlights the challenges and limitations faced by small businesses in implementing effective social media marketing strategies, such as resource constraints and measurement issues. The discussion of findings delves into the implications of the research results, emphasizing the importance of strategic planning and continuous evaluation in maximizing the impact of social media marketing on small business growth. The study concludes with a summary of key findings and recommendations for small businesses looking to enhance their marketing efforts through social media platforms. Overall, this thesis contributes to the existing body of knowledge on social media marketing and provides valuable insights for small business owners and marketers seeking to leverage digital channels for growth and success.

Thesis Overview